How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

Ogilvy Wins James Hardie Account, Releases First Creative [Video]

Categories
Social Media Marketing

By  

Ogilvy has announced that it has won the account for James Hardie, a top producer and marketer of fiber cement building solutions. With that announcement comes the release of the first creative.

Ogilvy won the account earlier this year, with a remit for creative, advertising, programmatic digital, social media, public relations, influencer and dynamic media partnerships.

The creative has taken shape with a campaign, “It’s Possible,” aimed to pivot James Hardie from a trade-focused mentality to a consumer-driven, women-targeted advertising strategy, just as home renovations and remodels are in high demand across the country.

“The launch of this campaign marks our brand extension into a consumer-focused brand that inspires homeowners to achieve their dream exterior with endless design possibilities,” said Dr. Jack Truong, CEO of James Hardie, in a statement.

“As companies look to grow in the next normal, they have …

How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
12 Steps to Create Videos