Online Marketing: The Key To Success In The HVAC World with Colleen Keyworth [Video]

Today we are excited to have Colleen Keyworth on the show! Colleen is the director of sales and marketing at Online-Access Inc., an HVAC web marketing company located in Michigan. She was recognized in the 2019 ACHR News’ “Top 40 Under 40 HVACR Professionals” and more recently awarded Service Nation’s 2020 “Woman of the Year Award.” She is also part of the board of directors of Women in HVACR! Championing women in the trades is truly part of her DNA!

In this episode, we will talk about her journey to the trades, the early days at Online-Access, her experiences in teaching and training contractors how to better use the web to generate business, and what’s it like working with Women in HVACR!

This episode will be full of nuggets and fun, GUARANTEED! 😄 Grab your favorite drink and join in the conversation!

How do past experiences help you out to be the person you are now in the business?

Can you walk us through your HVAC journey?

Have you ever been responsible for hiring and firing in the company?

The future of marketing and new technologies, what do you see as the future for marketing companies to dominate HVAC companies?

In the HVAC business, what are some of the things that are being left behind that we would need to bring back again?

What is your philosophy and opinion about the 3-Phone System?

Can you walk us through the coming plans for Women in HVACR?

How do you balance all the things you have to take care of in your life?

Find Colleen :

On The Web: https://www.hvacwebsites.com/
On The Web: https://www.womeninhvacr.org/
Facebook: https://www.facebook.com/OnlineAccessInc/
Facebook: https://www.facebook.com/WHVACR
Linkedin: https://www.linkedin.com/company/online-access-inc/
Linkedin: https://www.linkedin.com/in/colleen-keyworth-50719b72/
Twitter: https://twitter.com/WomenInHVACR
Via Email: [email protected]

Join Our Group: https://www.facebook.com/groups/hvacrevealed

Presented By On Purpose Media: https://www.onpurposemedia.ca/

Sponsored By:

Chiirp: https://chiirp.com/hssr

Profit Rocket: https://callprofitrocket.com

Real Time Marketing: https://realtime360.io/

Time Stamps

00:00 – Thaddeus and Evan Intro
00:40 – Colleen Keyworth,
01:55 – Real Time 360, Launch will be late this month
02:45 – CHIIRP, Text Messaging, and Automation Software.
03:38 – Profit Rocket, Coming up September 29th the big Event in Austin, TX.
05:05 – Colleen Welcome to the Show
06:32 – Colleen’s Journey in the HVAC Industry
14:00 – Colleen’s Journey In the Customer Service in the HVAC Industry
17:10 – How do those experiences help you to be the person you are now in the Family Business?
21:54 – The wrong choices could happen in a Business (Snippet) (22:35 snippet) (27:00)
25:40 – Event Planning, What is behind it?
28:00 – It is ok to ask for help (28:55 snippet)
30:50 – Have you ever been responsible for Hiring and Firing?
31:58 – In terms of Firing, What does loving them out the door mean to you?
35:00 – What are some things that you do in your business to help Employees to accomplish what they want?
40:46 – Random Question, What would be the most absurd flavor for a new ice cream invention?, or, If you could invent your own most absurd Flavor Ice Cream, Which one would be?
43:47 – What do you see in Terms Of the Future Marketing for the HVAC Business?
49:00 – Chat GPT, the way to use it as a tool and not as a Replacement. (Snippet)
52:35 – In the HVAC Business, What are some of the things that are being left and that we would need to bring back again?
55:00 – What is your Philosophy and Opinion about Phone 3s?
1:00:00 If you want to Reach Women in HVACR
1:02:00 – Walk us through the plans that are coming for Women in HVACR (1:17:00 Snippet)
1:!8:36 – What is one question you wish people would ask you more, but they don’t?
1:20:00 – How do you “Hat-Balance” All the things you have to take care of in your life?
1:25:39 – Thank you, Colleen
1:28:03 – Show Ends