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Optimizing Paid Ads To Scale Pipeline with Roland Polzin from Wing [Video]

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Marketing Analytics and Reporting

Optimizing Paid Ads To Scale Pipeline with Roland Polzin from Wing

In this MasterSaaS Live, Alina interviews Roland Polzin, co-founder and CMO of Wing, a platform helping small and medium-sized businesses optimize their workforce through outsourcing. Roland explores the challenges of scaling a fast-growing company and the significant role of paid advertising in driving Wing’s revenue. He highlights Wing’s managed marketplace, their target customer base, and how their marketing team focuses on both acquiring new customers and providing value to existing ones through their blog. Additionally, Roland discusses the utilization of conversion-optimized traffic and the contribution of ChatGPT in crafting effective ad copy.

Roland Polzin is an experienced leader and technology entrepreneur who prioritizes critical thinking, analytical problem-solving, and collaborative efforts. With a passion for empowering individuals to take control of their time, Roland is dedicated to transforming the way people seek assistance with their daily challenges. Roland is currently the Co-founder and CMO at Wing.
Wing is a leading product-driven managed B2B marketplace that specializes in connecting small and medium-sized business teams with highly skilled remote talent. With a focus on making the process of delegating recurring work efficient, easy, and secure, Wing provides a platform where businesses can access a pool of vetted professionals to handle their specific needs. By leveraging Wing’s services, SMEs can streamline their operations, enhance productivity, and achieve their business goals through effective delegation and collaboration with remote experts.

You can find Roland on LinkedIn: https://www.linkedin.com/in/rolandpolzin/

Alina Vandenberghe is the Co-founder, Co-CEO, and CMO at Chili Piper. She started her own company before high school. Selling lipstick and tech skills she then decided to get a master’s in computer science because make-up was a low-margin business. She then went on to create the first mobile products with millions of users for Thomson Reuters, Bloomberg, and Pearson. Some of them went to be keynoted on stage by Steve Jobs. She help found Chili Piper in 2016 to boost buyer engagement for cool companies like Spotify, Airbnb, Snapchat, Shopify, and thousands of others.

You can find Alina on LinkedIn: https://www.linkedin.com/in/alinav

A bit about Chili Piper:
Chili Piper is the most advanced routing and scheduling software for B2B revenue teams.
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce.

20,000 marketing professionals get marketing tips from our spicy newsletter, subscribe here https://bit.ly/3QEn0Tg if you want to hear more from us.

Timestamps:
0:00:00 Introduction
0:00:41 Overview of Wing and its services
0:01:06 Types of businesses that use Wing
0:01:44 Wing’s pipeline and use of paid advertising
0:02:03 Targeting relevant audiences through conversion-optimized traffic
0:03:06 Use of Chat GPT in ad copy creation
0:03:27 Roland’s passion for being deliberate in targeting relevant audiences
0:04:37 The role of Bing in Wing’s advertising strategy
0:05:10 Challenges of scaling a fast-growing company
0:05:10 Roland’s passion for helping small businesses access outsourcing
0:05:58 Wing’s goal to disrupt the outsourcing industry and penetrate the mid-market
0:06:37 The challenge of scaling and adapting systems

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