Optimizing Your Google Analytics 4 Setup for Ecommerce Growth [Video]

Are you looking for insights on how to optimise your ecommerce store for growth and gain deeper insights to make strategic, revenue-generating decisions?

We dive deep into the world of GA4, the changes from Universal Analytics to GA4, and the powerful features you can now leverage.

Learn how to identify highly-engaged shoppers, understand the effectiveness of different channels on shopper acquisition, and make data-driven decisions to boost your conversions.

00:00 Intro
00:47 Overview of GA4 use within the Searchspring console
02:15 The relevance of GA4 to ecommerce store owners and marketers
04:25 What’s changing with GA4, including new events-driven data models and user ID tracking
12:52 New GA4 metrics, dimensions, and user lifetime value data
24:15 The new attribution model – what’s being removed, what’s new, and what’s staying
26:12 What ecommerce stores should do to prepare for their GA4 changeover
28:45 Integrating GA4, ecommerce events information, and setup options
37:44 Examples of GA4 in action that can help grow ecommerce revenue
45:28 GA4 and search – what’s available and what you can gain from a dedicated search platform
47:27 Leveraging your search platform and GA4 integration to analyse banner clicks, create segmented merchandising, and much more.
49:52 Understanding the GA4 Explore Reports
53:07 Your additional questions answered

Find out more about the leading search, merchandising, and personalisation platform from Searchspring: https://searchspring.com/

Or learn how to master GA4 to grow your eCommerce store revenue here: https://www.ga4forecommerce.com/

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