Marketing Platforms and CRM

Oracle Advertising and CX Virtual Summit: Deliver Service That Meets the Moment [Video]

Oracle Advertising and CX Virtual Summit: Deliver Service That Meets the Moment

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Learn how you can transform your service organization to make every customer interaction matter—across digital, self-service, and assisted channels. Meet the service needs of customers throughout the lifecycle with connected data sets.

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00:00 Introduction
1:05 Enable service as a driver of brand experience through innovation
20:10 How to reinvent customer service to be digital first
20:03 How to use data and automation to deliver outstanding service
37:07 Service leaders that are driving change and business results
37:49 Razer: Delivering superior customer service
40:47 Turning Point: Accelerating digital first service in a global pandemic
49:57 Five Pillars of a Market-Leading Culture Discussion
57:49 Annette’s wrap up

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Marketing Platforms and CRM

Salesforce Digital Experience - Improving Talks Series [Video]

Are you curious as to how Salesforce(SF) can be used other than a Sales customer relationship management (CRM) tool? SF provides CRM software and applications for not only for sales but also customer service, marketing automation, analytics, and application development. Specifically for Customer Service where SF allows the creation of a Portal or Digital Experience Site allowing external access to SF Resources. Join Marcus Vandenbent as he demo's a fully functioning SF Digital Experience site with not just the ability to log or view a clients cases but also have the ability to use AI to retrieve recommended Wiki articles based on the content of a case or a search.About Marcus - Marcus Vandenbent is a consultant for Improving Atlanta (IA) for close to five years and specializes in explaining the needs of a business in how it relates to relevant technologies, specifically the Microsoft Office 365 platform. Marcus has over 25 years of experience in Information Technology, implementing everything from the architecture of both small and large data centers, to providing IT related training, to designing enterprise disaster recovery solutions, to creating small simple content management sites, to administering internal business management systems, and to implementing large scale/high volume cloud based sites.Prior to joining IA, Marcus was a Sr. SharePoint Architect for ATT where he focused on architecture, supporting and maintaining a hosted SharePoint enterprise environment. Marcus has experience with many types of businesses including Healthcare, Staffing, Credit Providers, Telecom, Marketing, and Facilities Management.