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Oreo craves change, turns internets hamburger menu into The Oreo Menu [Video]

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Ecommerce

Once you see it, you’ll never look at the three-bar menu icon the same way again. In a new e-commerce campaign, Oreo embarks on a sweet takeover of the ubiquitous ‘hamburger menu.’

Every internet user has encountered it before – the ‘hamburger menu’ – the three-bar navigation icon on mobile and desktop websites. It’s clean, it’s simple and it has been a staple of the world wide web since 1981.

But Oreo, the beloved biscuit brand, wants web surfers to see something else. The brand proposes that the menu more closely resemble a stack of Oreo cookies instead.

Enter ‘The Oreo Menu,’ a new campaign from the Mondelez International-owned brand that aims to change the way consumers see this universal icon for good, plus a gamified couponing component.

To enforce its claim that every single three-bar menu icon on the internet is an Oreo cookie stack, the brand has allowed …

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