PANEL: How to Optimize the User Journey to Maximize Subscription Retention and Revenue [Video]

In this video, a panel discusses strategies for streamlining the user experience to increase user engagement, retention, subscriptions, and ultimately revenue. Nick Salzman of One Signal, David Barnard of RevenueCat, and Seth Miller of Rapchat were on the panel. The panelists talked about how they employ user segmentation to handle onboarding and various subscription kinds for a range of customers with varied interests. They concentrated on exchanging advice and best practices for improving the user experience to enhance engagement and retention, which may add value by generating app subscriptions.

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