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People Buy on Price – Sticky Marketing Club [Video]

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Online Marketing

People are often heard to say that customers only buy on price and that there isn’t anything else, but in this Vlog, Grant makes the case that price is only one criteria of purchase. There are more…

Often, when I’m doing sales seminars and I talk about price, someone will say to me ‘but people only buy on price, there isn’t anything else’ and at that point I’ll often ask people to go out into the hotel car park and just write down the first makes a vehicle that they see. Of course, when they come back they will give me different vehicles; Mercedes, Audi, BMW, Ford… but surely if people buy on price, they should only be one car in the car park – the cheapest.

Of course, cost is a factor, but it is only one of the criteria of purchase that people have, amongst many others. There …

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