Pepsi celebrates 'pop and fizz' of cola as it overhauls marketing #DigitalMarketing [Video]

Pepsi has overhauled its marketing to make more of the unique attributes of cola, introducing a new global marketing platform and tagline that marks the first major change to the brand’s identity in seven years.

The tagline, ‘For The Love Of It’, will roll out across more than 100 countries …

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