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Digital Marketing for Professionals

Personalize Videos in Bulk with Potion [Video]

Potion lets you personalize video content in bulk, so you don’t need to re-record anything ever again. Learn more at: https://social.appsumo.com/potion-yt-2023 Personalizing video outreach is a great tactic for lead gen, but it’s a really bad way to spend your time. ("Hey there *checks notes* John—I mean Ron. Let's do that again.") In just a single campaign, you could be spending days or weeks re-recording the same content for your entire list. Imagine if there was a super-fast way to create personalized videos and get more responses from qualified leads. Say hello to Potion.

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Digital Marketing for Professionals

How To Create a Successful Content Hub [Video]

Learn how to create a successful content hub with best practices in mind. Blog post: https://www.siegemedia.com/strategy/what-is-a-content-hub Subscribe today for weekly tips: https://bit.ly/3dBM61f Chapters: 1:56 Lead with content most relevant to your audience 2:45 Group 15+ posts per page 3:35 Include several editorial selections 4:10 Manually curate your categories strategically 4:28 Ensure thumbnails are on-brand and diverse 4:45 Add calls-to-action 5:10 Have hub inherit the main navigation 5:49 Add a clear search function 6:15 Put your most important content first 6:56 Siege Media hub example 8:48 Nerdwallet hub example 10:09 Zendesk hub example 11:26 Asana hub example Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing | #contenthub | #whatisacontenthub