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Playboy Will Open a Virtual Mansion in the Metaverse [Video]

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Social Media Marketing

Playboy’s iconic party mansion will soon have a home in the digital realm.

The media company is set to launch a virtual version of the real-life building on metaverse platform The Sandbox as it continues to flesh out a strategy around what proponents say is the next iteration of the internet, or web3.

The MetaMansion will feature mini-games, social mixers, programmed events and ongoing digital collectible releases that draw upon the brand’s nearly 70-year history of publishing.

The project builds on Playboy’s previous efforts to establish itself in the cryptocurrency-adjacent web3 space with non-fungible token (NFT) collections, metaverse experiences as well as a new creator platform called Centerfold.

“The world and the lifestyle of the Playboy Mansion is obviously something that was super aspirational,” said Rachel Webber, chief brand and strategy officer at Playboy. “And so the opportunity to create that environment in a way that more people can step into now in a virtual space, and to …

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