Plum lands new positioning with a new TV spot and campaign from Founders Makers to help tackle cost-of-living challenges [Video]

Plum, the smart money app, today reveals its new ‘money motivated’ positioning with a TV spot and digital campaign created by Founders Makers. The new campaign communicates Plum’s holistic offering to help people save more and build their wealth, during a time when managing finances is arguably more important than ever. 

The UK public has low levels of awareness, knowledge and skills when it comes to financial wellbeing & financial capability. Around one in two adults (45%) in the UK don’t feel confident in managing their money day to day, and 16 million UK adults have low financial wellbeing, meaning they are more likely to be less satisfied with life.*

The new spot looks to evocatively position Plum as the enabler of financial wellbeing in the minds of consumers, producing the ideal conditions for someone to manage and grow their money. This isn’t achieved just by creating a bit of tech …