‘Pop and Fizz’: Pepsi gets new tagline in brand repositioning drive | Netimperative #DigitalMarketing [Video]

Pepsi has launched a new global tagline, ‘For The Love Of It’, as the FMCG giant brings the focus of its marketing back to the product.

The tagline replaces Live For Now, which was introduced in 2012.

The soft drink maker has overhauled its marketing to make more of the …

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