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Pop-Tarts Actually Does Use Flavor Ideas From Social Media [Video]

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Social Media Marketing

Pop-Tarts, meet pretzel.

The toaster pastry brand, owned by Kellogg’s, is rolling out its newest product, a Pop-Tarts and pretzel hybrid that comes with either chocolate or cinnamon sugar fillings. Pop-Tarts Pretzel is the company’s first attempt at mixing sweet and salty flavors, and Philipp Schaffer, senior director of marketing at Pop-Tarts, has deemed it “one of the biggest product innovations in our brand’s history.”

So big, in fact, that Pop-Tarts has invested in its first-ever Super Bowl commercial to promote it. The infomercial-themed 30-second spot, which stars Queer Eye’s Jonathan Van Ness, is scheduled to air near the end of the second quarter.

Jonathan Van Ness stars in Pop-Tarts’ first-ever Super Bowl ad.

It’s a major moment for a storied American food brand: Pop-Tarts has been around since the early ‘60s and, by the main metric that counts, has done quite well. In 2014, the Wall Street Journal reportedthat sales had increased for 32 years straight. …

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