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Social Media Marketing

Positioning Statement Worksheet – American Marketing Association [Video]

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A worksheet to define a positioning statement that describes your product and its differentiation.

  • Estimated time required: 2 hours
  • Skills required: Product development

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Marketing Communications Playbook

This tool can be used alone, but it’s also part of the comprehensive Marketing Communications Playbook. It provides step-by-step planning guidance while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.

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