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PrettyLittleThing airs new season of YouTube shopper-tainment show The Pink Courtroom [Video]

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Social Media Marketing

It sees Love Island contestant Indiyah Polack and social media personality and presenter Nella Rose returning “to deliver justice” by presiding over public disputes.

YouTube content is an increasingly popular way for brands to reach new and existing customers and the series’ success has been a strong marketing tool for PLT. It has helped propel its YouTube channel to gain over 350,000 new subscribers since the series launched and allowing viewers to ‘Shop The Looks’ from the show.

The show, which has so far amassed over 66 million views across social media, has “created a cultural phenomenon with viral moments, fan pages, and even TikTok audio clips used by over 50,000 users”, said PLT.

The new season sees the ‘judges’ encounter new members of the public entangled in sticky situations, “hearing the arguments, review the receipts, follow their intuitions, and deliver the final verdict”.

Every episode also features a pair of …

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