Bryan W. Hochstein (Ph.D. Florida State University) is an Associate Professor of Marketing at the University of Alabama. Prior to his current role, Dr. Hochstein (Dr. H) was a sales executive with Time Warner Media. Dr. H is considered an academic thought leader on customer success management, as such he regularly facilitates academic/industry discussions via thought leadership forums, industry conferences, and research interviews.
B.J. Allen is an assistant professor of marketing at Brigham Young University in Provo, Utah. His research interests include marketing strategy, new product innovation, professional selling, and marketing strategies in networked markets. He is a co-author of both the “Professional Selling” and “Advanced Selling and Sales Management” courseware.
Stacey Schetzsle is a professional selling, sales management, and marketing professor with experience in developing sales course curricula and corporate training sessions. She utilizes her educational background (PhD with a thesis and dissertation in sales) and work experience (sales …