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PubMatics Steinberg On The New TV Beet.TV [Video]

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What do they want? Transparency, flexibility and standards. When do they want it? As soon as possible.

The explosion of new possibilities unleashed by the conversion of television into an IP-delivered medium has also provoked a range of challenges.

In this video interview with Beet.TV, Robin Steinberg, VP, Revenue, Advertiser Solutions, PubMatic, explains what is top of ad buyers’ minds.

Steinberg recently joined the ad-tech firm from Connatix.

She will be attending the upcoming Beet Retreat Santa Monica 2022, a gathering of high-level media executives.

“The buyers are looking for more flexibility,” she says. “The answer there is, ‘how do we create a biddable environment, and what does that give them?’

“Obviously it gives them flexibility, but there’s also advantages to the publisher for that as well. They get the full value of the ad impression and they get more revenue.”

PubMatic offers a supply-side platform (SSP) for advertising, Connect data solution, Identity Hub for identity management and OpenWrap for unified bidding.

“The buyers also are looking for …