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PPC Advertising

Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max [Video]

Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max

This week on Marketing O’Clock, Google Ads will automatically “upgrade” Smart Shopping and Local Campaigns to Performance Max during the summer of ’22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.

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Intro – 00:00

📰 Main News –

Google Ads: Performance Max to Replace Local and Smart Shopping – 5:00

Google Launches New Search Console URL Inspection API – 10:02

Revised Google Ads Partners Program Relaunches – 15:07

🔥 Take of the Week – Brett Bodofsky 19:41

🔎 ICYMI – Shaun Elley -20:38

⚡️ Lightning Round ⚡️
Paid – 22:26
Organic – 31:23
Social – 45:00

⚙️ Working Hard, or Hardly Working? – 52:13

🛠 Cool Tool – 54:50

🧠 Must Read Marketing Article of the Week – 55:57

🎉 Shootin’ the Heck – 58:59
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#digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

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Categories
PPC Advertising

GOOGLEADS Keywords Match Types EXPLAINED 2022 [Video]

Negative keywords, Phrase Match, Exact Match... what do they really mean for your GoogleAds Campaigns? Here we explain all so you have a full understanding of match types and after this GoogleAds Tutorial you will know all about Match Types and how important they are for your Google Ads Account!🎁. FREE COURSE OFFER HERE, DON'T MISS OUT: https://learning.adventureppc.com/offers/CXFzqnCj/checkout?utm_source=YouTube Adwords training and PPC (pay per click) video lesson for the beginner. The ultimate AdWords video tutorial brought to you by the Google certified PPC experts at Adventure MediaEverything you need to know about Google AdWords ... for the complete beginner. Learn how you can launch your very own successful campaign today!Google AdWords is the most powerful and customizable internet advertising platform in the world, and millions of businesses are driving consistent and reliable PPC traffic to their sites on a daily basis. You'll learn the basics of conversion rates, and how to optimize your campaigns so your Google ads are always at the top of their game. 👉🏼. Make sure you click subscribe to make sure you don't miss another video: https://www.youtube.com/c/IsaacRudansky1022/?sub_confirmation=1🎁. FREE COURSE OFFER HERE, DON'T MISS OUT: https://learning.adventureppc.com/offers/CXFzqnCj/checkout?utm_source=YouTube 👋🏼. SAY HI ON FACEBOOK HERE: https://www.facebook.com/groups/isaacrudansky💻. PPC Management Services: http://www.adventureppc.com▶️. ADVANCED QUALITY SCORE TUTORIAL: http://youtu.be/rdFs4ZytHl4Good luck, and thanks for watching!#googleads #google #keywords

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PPC Advertising

Top 5 Amazon PPC keyword Research Strategies | How to find keywords for Amazon PPC [Video]

FORMULAS Word Count: =LEN(Cell)-LEN(SUBSTITUTE(Cell," ",""))+1 Countif : = COUNTIF(H5:P5,"less than sign 48") Vlookup : = VLOOKUP(Cell,Select full table(fix with f4),6(Select column),FALSE)Top 5 Amazon PPC keyword Research Strategies | How to find keywords for Amazon PPCWhat is Amazon PPC?Amazon Pay-per-Click (PPC) advertising is part of Amazon’s internal advertising system. Through Amazon PPC, brands, agencies, and third-party sellers can target specific keywords to create advertisements for their products, which appear in Amazon’s search results and on competitor product listings. In this way, sellers can present Amazon customers who are ready to make a purchase with relevant products at the point of sale — and then measure their ads performance to identify which specific ads are driving conversions. Amazon then charges them each time a potential customer clicks and views their ad. It’s a highly effective technique to derive sales and rank organically.ACoS:Advertising Cost of Sales also known as ACos is the percent of sales spent on advertising. This is calculated by dividing total ad spend by sales. ACos must be lower than your products actual profit margins if your profit margin is 30% then your ACos must be lower than 30% to get into profit zone. For example, if you spent $4 on advertising resulting in attributed sales of $20, your ACoS would be 20% (i.e., $4/$20 = 0.20). Formula: 100 ([total ad spends] ÷ [total sales])Attributed Sales: Attributed sales are the total product sales generated within one week of clicks on your ads. Your sales data can take up to 48 hours to update so, don’t get worried if sales are not appearing. You can view the individual sales totals for advertised products and other products in the Campaign Performance report.Impressions: Impressions measure the number of times Amazon shows shoppers your Ad, regardless of whether they clicked on it or not. It is one of the key metrics of Amazon Advertising and can be used to check at a glance how well an Ad is doing.Clicks: The number of times your ad has been clicked by customers.Click-through Rate: A click-through-rate also known as CTR is the total number of clicks your ad gets divided by the total number of impressions. A good example for understanding CTR is if you get 1 click on your ad per 100 impressions, then you'll have a 1% CTR.The average CTR on Amazon is 0.41%.Formula: clicks ÷ impressionsChecklist to run a successful PPC:1. Your listing must be well optimized it must contain relevant keywords and your back end also needs to be optimized.2. Your listing must have more than 5 reviews in order to get the juice out of PPC.3. Your Images must be attractive and should also contain life-style images.4. Buy-Box must not be suppressed.5. Your listing should contain all the information of your product to convert buyers.6. NO keyword stuffing must be done.Types of Amazon PPC ads: There are three types of PPC ads in Amazon1. Sponsored Products2. Sponsored Brands 3. Sponsored DisplaySponsored Products:Sponsored Product ads appear in search results and product listing pages, and can closely resemble organic listings. This is the most common type of Amazon PPC ad. It is used by 66% of third-party sellers.When creating sponsored product ads, there are two types of keywords targeting strategies a seller can use: automatic targeting and manual targeting. Let’s explore their differences1. Automatic targeting2. Manual targeting1)Automatic Targeting:The automatic strategy involves targeting keywords that Amazon’s algorithm determines are related to your product listing. Amazon algorithm takes these keywords from your products listing page. Over time, Amazon uses data that it collects from shoppers’ clicks and purchases, then adjusts the ads to better suit your listing and increase conversions. In Automatic targeting you don’t have to give amazon keywords.Within automatic targeting, sellers can use four different keyword match types: • Close match• Loose match• Substitutes • ComplementsClose match: In Close match ads appear when shoppers use search terms that are closely related to the product you’re advertising.Loose match:In Loose match ads appear when shoppers search keywords loosely related to your product.Substitutes:In Substitutes match type to target shoppers who are considering products that are similar to your product, but sold by a different brand (i.e., a Cuisinart blender instead of a Kitchenaid blender) Complements:Complements match type targets shoppers viewing detail pages of products that complement yours (i.e., paintbrushes to go with a paint set)Note: Auto campaigns gives more keywords and is mainly used as research campaigns. The downside of Auto campaigns is that it lacks the optimization options that other ad types [email protected]@ppckeywordoptimizationPPC KEYWORD [email protected]

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PPC Advertising

3 Step Keyword Research Process (Google, Ahrefs, Keyword Chef) [Video]

😃 GET 20% Bonus Credits in Keyword Chef 👉 https://forms.gle/MFdjqudSzSWsqhTx7 In this video, I'll be talking about how I've been using a 3 step keyword research process lately. I'm still fine-tuning it! Mentioned in the video:Keyword Chef: https://mintedempire.com/go/keyword-chef/Ahrefs Webmaster Tools: https://mintedempire.com/go/ahrefs-awt/PS: Some of the links in this description are affiliate links that I might receive a small kickback from. I’d only ever recommend something that I find useful. 🙏Required Disclaimer:I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. I am compensated for referring traffic and business to Amazon and other companies linked from this channel.