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Retention Marketing Unveiled: Drive ROI with Expert Strategies and Insight from Keyur Dhami | Ep 15 [Video]

Digital Marketing for Professionals

Retention Marketing Unveiled: Drive ROI with Expert Strategies and Insight from Keyur Dhami | Ep 15

In the 15th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, engages in a captivating conversation with Keyur Dhami, VP – Customer Success at WebEngage. Together, they dive deep into the world of retention marketing, tackling the burning questions surrounding the value and ROI of MarTech tools. With a strong emphasis on taking a long-term perspective, Ankur and Keyur highlight the compounding nature of success in retention efforts, stressing the significance of continuous learning, understanding customer behavior, and leveraging the right tools to drive sustainable growth in this ever-evolving landscape.


00:00 – Introductions
01:27 – The Evolution of the Retention Marketing Ecosystem From Keyur’s Lens
02:46 – Unveiling ROI and Value: Confronting FOMO and Investor Pressures
06:18 – How Can You Accurately Measure ROI on Your Retention Tool?
08:54 – Unlocking Retention Success: Collaborative Responsibility for ROI
12:10 – How Are New-Age Founders Adapting Martech Tools?
13:41 – Unraveling the Metrics Paradox: Demanding Customers and Key Questions
15:34 – Strategic Decision-making for Long-Term Success: Enterprises, Features, and Growth
18:15 – Synergy Unleashed: Techno-Functional Expertise, Integration, and Marketing Mastery
20:42 – Retention Revolution: Matrix Mastery and Value Amplification
23:55 – New Economy Mavericks Reshaping Old Economy Organizations
27:36 – Digital Dynamo: Unleashing Change Champions, Teams, and Overcoming Resistance
33:11 – Retention Reinvented: Custom Collaborations and the Power of Choice
36:02 – Collaborative Retention Strategies for Maximum Success
38:28 – Navigating Client Expectations for Incremental Growth
40:55 – Resources Allocation and Collaboration in Retention Marketing
45:08 – Empowering & Educating Retention Rockstars for Tomorrow
48:18 – Education & Awareness: The Only Way to Accelerate Growth

#retentionsimplified #letsdemystifymartech

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About Keyur Dhami:

Keyur Dhami is a seasoned professional with over 11 years of experience in Information Technology. As the VP of Customer Success at WebEngage for the past 8 years, he brings extensive expertise in business analysis, consulting, and bridging the gap between business and technology teams. With a strong track record in Telecom, Pharmaceuticals, and Security domains, Keyur excels in requirement gathering, high-level solution provision, and pre-sales activities. His sharp insights and strategic approach have been instrumental in driving successful outcomes for clients.

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About Ankur Gattani
Ankur has dabbled in multiple spaces from mobile product management to venture development in a Rocket Internet backed Diamond business, onwards to leading global CRM and then a beverage FMCG business. He’s now onto his next stint to demystify MarTech & help business leaders scale via retention led growth.

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