Brand voice has long been a product of written copy, whether it be on websites, marketing materials or email newsletters. Voice is making it’s way through each industry, redefining how consumers see their favorite brands while giving those brands a way to connect with their audiences on a deeper level.
Most importantly, it is allowing consumers to find their voice.
According to AdWeek, the voice recognition market will be worth over $600 million by the end of 2019. And by the end of 2022, the voice market will be a $40 billion industry with over 50 percent of American homes including at least one smart speaker in their space.
With this knowledge, brands are repositioning themselves to rethink brand building in the era of voice technology, a strategy that is now vital to their success and survival in the MarTech landscape.
The Effect of Smart Speakers
Most experts say that the effect of smart speakers and personal …