The SERP is the front end of Google's multi-billion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time.
Reverse-Engineer Google’s Research to Serve Up the Best Content [MozCon 2017] Rob Bucci [Video]