Digital Marketing for Professionals

Rick Mariano On Automation and Human Touch For Marketing Account Strategists [Video]

In part one we spoke about how Rick Mariano has helped build LocalEdge to provide high volume digital marketing services at a low cost. In this next part, Rick explained more specifically how he was able to structure the business and staff to do these tasks.

Rick explained they have a very good development and business intelligence team where they can quickly see where the priorities should be with the businesses. Rick said it is all about prioritization, and knowing where to focus today is key to running a successful business here. Each account strategist t can quickly see what they need to focus on when they start their day is important.

He also said project management systems are crucial in these efforts. This way you know what to do, how to do it, and then see how the results were. Then if the PM leaves, the new PM also needs to know …

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Digital Marketing for Professionals

Debunking 6 SEO Myths (SEO Strategies You SHOULD Be Using) [Video]

SEO can be tricky to master. And over the years, it's evolved and transformed. This means that over time, people say things that are not always true. In this video, SEO expert John Lincoln will debunk 6 SEO myths and give you some helpful tips along the way. Debunking 6 SEO Myths (SEO Strategies You SHOULD Be Using) 1. Press releases don't help your rankings 2. You can refresh a webpage too many times 3. A 10,000-word article ranks better than a 3,000-word article 4. Google reads content under JavaScript 5. You can build a website that ranks well in lightweight frameworks 6. Paid traffic does not help your SEO ►Subscribe:
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