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Digital Marketing

Rick Mariano On Providing High Volume Digital Marketing Services At Low Cost [Video]

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Rick Mariano is the Vice President of Digital at Hearst and he runs LocalEdge, a local digital marketing agency for small businesses. They do high volume digital marketing services for low cost and less budget. He also runs another sub-agency that is more boutique style that does higher-budget marketing for fewer clients.

Rick explained the process of providing high-quality digital marketing services for lower cost is a huge challenge and something they are very good at. They have a pretty large agency that is able to do this at scale through many different strategies, as he explained. This includes partnering with other agencies and hiring smartly. Plus, having internal systems they built helps them scale without reducing quality.

He explained how Hearst has helped with the growth and the scale. I love how he shared some mistakes they made during the process of building the agencies.

You can follow Rick Mariano on LinkedIn and at LocalEdge.

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Digital Marketing

301: Ryan Berman on the Importance of Courageous Ideas 01/26 by Columbia Sports Management [Video]

Joe sits down with Ryan Berman, founder of Courageous, an agency that focuses on creative and courageous marketing. He shares how he got his start in advertising and what is was like to watch the industry change around him. He explains why he left New York for San Diego to become an entrepreneur and pursue his belief in courageous ideas. Berman explains why he fired himself from the first company he started and how that led to him writing his book, Return On Courage: A Business Playbook For Change. Berman shares his tips for bringing a more creative mindset to risk-averse companies and the overall importance of being courageous. He also discusses why he started his nonprofit called Sock Problems. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Matt Hornick ‘23 (@MNHornick), and Cindy Li ‘23 (@cindyliiiii), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts. Links: Website: https://ryanberman.com LinkedIn: https://www.linkedin.com/in/courageousideas/ Sock Problems: https://www.sockproblems.com