Ride-Sharing and Retail Media Networks Can Work Together: Lyfts Kenan Saleh Beet.TV [Video]

LAS VEGAS – Ride-share companies have helped to reinvent how people think about transportation, and they’re now working with marketers to transform the experience. Lyft Media, the advertising sales unit of the ride-hailing company, has developed a variety of ad formats to help get brands reach consumers as they book and take a ride.

“We can show people experiences, media and advertising experiences in their app while they’re calling it, on top of the car as the cars are driving around, on the street of our bike-share stations as they’re walking to the car and inside the car as well,” Kenan Saleh, general manager of Lyft Media, said in this interview with consultant Joanna O’Connell at ShopTalk 2023.

In-car screens provide media content for passengers as an alternative to looking at their smartphones. Brands have the ability to reach consumers at different stages of the purchase funnel, depending on their objectives.

“We can integrate these campaigns …