The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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Rise of AI Agents: Transforming how we engage software and applications [Video]

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Rise of AI Agents: Transforming how we engage software and applications

This is one of the most important yet underreported outcome from the Google and OpenAI announcements….it’s how AI Agents fundamentally change how we interact with software and applications.

Think about all the applications you interact with daily; for work, for personal use, from websites to web apps to phone apps and more.

The release of Gpt-4o, Project Astra, and whatever Meta, Anthropic and others will be rolling out, in a few months we will all have ai agents that can:

– See, hear the environment around us
– Search online
– Connected to our data (gmail, onedrive, google drive, notion, slack, zendesk, etc…)
– Have memory
– take action on our behalf (send communications, organize, reserve, purchase?)
– Connected to our devices (local models embedded in our personal devices – see ChatGPT mobile and desktop app, Gemini Flash, Llama 7B, Mistral Small, Smaug 34B)

These agent capabilities will only get better(remember that AI today is the worst its gonna be).

They will interact with the applications better than we can.

And we can assign them tasks we don’t want to do, like reviewing our emails or slack messages.

This is a significant shift in our digital interactions…deploying agents based on the task, comfort level, agent capabilities and so on.

whether it’s a task (write me an email) or a goal (over the next week, write an excuse for anyone in Slack asking me to review documents).

This isn’t years away, it’s months away.

This leads to all these software and applications needing to accomodate both the agent and the human.

Key questions to ask:

How will applications, websites, devices interact with our new agents?

How will they make it easier to acquire the information it’s looking for?
How will they enable easy actions?
How will they protect against malicious agents?
How will they safeguard privacy?

Every single business needs to start thinking how they will address these questions over the next year or two. Whether to take advantage of the opportunities and safeguard against the risks.

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