Robinson lets customers ‘discount for what you love most’ in spot by Wolf BKK [Video]

BANGKOK, THAILAND — Robinson, Thailand’s top department store, has launched its annual “Robinson Salesation” sale, which allows you to choose whichever items you want to have discounted just by just putting stickers on them and getting the price cut.

To promote this campaign, Wolf BKK and Nawapol Thamrongrattanarit, Thailand’s notable director, have collaborated to create this amusing commercial called The Air Drummer. The film spot wants to encourage Thai people to “discount for what you love most.”

The film shows a girl who practices drums every day even though she has no drums to play with. She practices as a routine. Finally, her mom notices. As a mother, she suddenly runs to Robinson with a 90% discount sticker in her hand. However, she’s met with an unexpected turn of events.

CREDITS:

Title: The Air Drummer

Agency: Wolf BKK, Thailand Chief Creative Officer: Torsak Chuenprapar Deputy Executive Creative Director: Nopharit Dusadeedumkoeng Creative Group Head : Woottipong Lamangthong Senior …