Roku Wants to Build the Ad Tech Platform for All of CTV: Miles Fisher Beet.TV [Video]

Roku is one of the top sellers of connected TV advertising.

The company would like to become the main way the industry buys CTV – not just on Rokus.

“We are a publisher and a platform,” Miles Fisher Sr. Director, Head of Growth & Platform Sales told me during a recent episode of my Next in Media podcast, which is being distributed in partnership with Beet.TV.

Roku manages its own demand side platform, the result on the acquisition of Dataxu back in 2019.

That technology has primarily been used when advertisers wanted to purchase ad inventory on Rokus – either within the company’s own shows or apps owned by other media companies.

But increasingly the vision, per Fisher, is to have marketers use Roku’s tech (OneView) to manage all of their CTV ad buying. That strategy is not unlike one that Google has deployed on the Web for years, but will surely open …