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Ronaldo could face one match ban for ‘illegal stunt’ at Euro 2024 [Video]

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Social Media Marketing

Cristiano Ronaldo could face a one match ban or a fine over an ‘illegal’ marketing stunt at Euro 2024.

Ronaldo is an investor and ambassador for fitness technology company WHOOP.

During Portugal’s game against Slovenia, the 39-year-old was wearing one of the company’s devices under a bandage on his wrist which was collecting data throughout the game.

The company subsequently published his heart rate data across social media which showed it had dropped from over 170 beats per minute at the end of the 90 minutes to below 110bpm before Jan Oblak saved his penalty in extra time.

However, WHOOP are not an official UEFA sponsor of Euro 2024 and both the company and Ronaldo have been accused of ‘ambush marketing’.

In 2012, a similar incident occurred where Denmark striker, Nicklas Bendtner showed off a pair of Paddy Power underpants during his goal celebration against Portugal.

Bendtner received a one …

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