LONDON, UK — It was already a significant European TV player, now RTL Group’s advanced advertising division is building out an array of streaming TV viewing and measurement services.
RTL AdAlliance this year made structural changes designed to boost that capability.
In this video interview with Beet.TV, Stéphane Coruble, CEO, RTL AdAlliance, explains how the company has come together.
“The acronym ‘TV’ means total video, as a matter of fact,” Coruble says. “It’s about streaming, it’s about video. We definitely need to see this industry as a whole and to bring video or total video to our clients and to make it very simple to buy.
“There’s a growing demand for cross-screen measurement. And I think the whole industry is trying to find solutions.
“There’s no one size fits all in Europe, but I think at local level, we are moving the needle in order to make sure that we …