Social Media Marketing

S3:Ep13 – Why CEOs Should Care about Starting a Digital Conversation with Expert Tim Hughes [Video]

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S3:Ep13 – Why CEOs Should Care about Starting a Digital Conversation with Expert Tim Hughes

The world of selling has irrevocably changed.

Buyers no longer want to be sold to and especially not as a result of a cold call. They want to get to know a company by getting to know and trust the people who work there. Starting digital conversations is the first step to build this trust.

As CEO, it’s imperative that you lead by example. In this episode Alice talks with Tim Hughes who explains how to change your sales approach from “interrupting to pitch” to “gaining trust”.

Simply put, you and your team use social media to start conversations that both expand your network and build trust for a future opportunity to sell.

He explains the three how-to steps: Creating the right social profile, expanding your network, producing content that engages.

Many salespeople don’t know how to use social media to connect and build a trusted network so they simply have a meager profile and don’t do anything else.

In fact they may even be afraid because their previous company may have fired employees who posted on social.

If you expect your sales or better yet, your Go To Market team to build networks and share content on social then as CEO model the behavior and create the proper framework for success including training, guidelines and content strategies.

Tim goes on to explain the opportunities for B2B CEOs to dominate their vertical as thought leaders by producing content designed to educate target customers.

Unless you are one of a handful of CEOs like Bernard Looney of BP, who already have it down, it’s time to watch, learn and do social selling.

About Our Guest

Tim Hughes is universally recognized as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, LinkedIn said he was one of the top 8 sales experts globally to follow.

He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling – Techniques to Influence Buyers and Changemakers” and “Smarketing – How To Achieve Competitive Advantage through blended Sales and Marketing”. Both published by Kogan Page.

Social Selling: Techniques to Influence Buyers and Changemakers