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Samsung Ads Richardson Says CTV Ads Offer Performance & Popularity Beet.TV [Video]

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Digital Marketing for Professionals

LAS VEGAS — In the rapidly evolving world of connected TV (CTV) and digital advertising, brands are constantly seeking more precise targeting and measurable outcomes.

Samsung Ads has positioned itself in this arena by leveraging a vast array of consumer data from across its ecosystem of devices.

Michael Richardson, Global Head of Product at Samsung Ads, shares how the conglomerate’s holistic view of the household is reshaping advertising strategies.

Samsung Ads can leverage more than just TV viewing data.

“We have the best perspective on the Samsung household, not just from a television perspective, but because of our mobile footprint and also our appliance footprint,” Richardson says, combining deterministic data with probabilistic inputs from various sources.

“All of those things come together to give us a really good view on what’s going on in that household,” he adds.

With the advertising world accustomed to third-party measurement, Richardson acknowledges the need …

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