SEO for branded search may sound complicated, but when we break it down, it’s both straightforward and one of the essential building blocks for getting our SEO strategy up and running.
What is SEO for branded search?
This is required when someone jumps onto a search engine and starts punching in your company name. It is a very important factor, especially for startup businesses. If someone’s heard about your business, they need to be able to find you as quickly as possible.
Why is it important for most websites?
If you can’t be found for your own company name, it is going to make it more difficult to be found for your key products or services. And the great news is that being found for your own company name can be very straightforward.,
How easy is it to rank for branded search?
The answer is how long is a piece of string. Let’s take this example:
If you have a business called Sony engineering and you want to be found for ‘Sony’, then that is going to be very difficult. So wherever possible, we need to choose names that are straightforward and easy to search for, but also not too common.
Not only does the name need to be easy to search for and memorable, it also can’t be overly competitive.
Where to start with SEO for branded search
We are going to be taking you through some tips that I have used with small business owners that will give them a good boost on search engines looking for branded search and also we’ll delve into a little bit of local search as well.
1. Company name in your URL – Selecting ideal website addresses e.g. yourcompanyname.com
2. Keyword density – The number of times that your brand or company name appears on your website (without spamming).
3. Backlinks – Building inbound links from 3rd party websites.
4. Google Local listings – In particular photos and reviews on your Google My Business listing.
It would be great to hear about your own experiences with branded search, feel free to leave a message below.
#SEO #brandedsearch #googlemybusiness