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SEO in 2024 [Video]

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Search Engine Optimization

SEO in 2024

SEO in 2024 – The SEO Weekly – Episode 79

Twitter: https://twitter.com/iPullRankAgency
LinkedIn: https://www.linkedin.com/company/ipullrank

Host: Garrett Sussman | Demand Generation Manager at iPullRank
Twitter: https://twitter.com/garrettsussman

In this week’s episode, we cover Semrush 2024 Ranking Factors, SGE’s Impact on organic search traffic, and some cool homemade SEO tools.

Links from the weekly recap:

************Google/SERP Updates:************

Google Business Profile Websites – Google
https://support.google.com/business/answer/7178589?hl=en

End of Year 2023 Recap – Google Search Central
https://developers.google.com/search/blog/2023/12/definitely-not-ai-generated-post

Google Documentation Updates – Google Search Central
https://developers.google.com/search/updates

************Feature Story:************

How Google Perfected the Web – The Verge – Mia Sato https://www.theverge.com/c/23998379/google-search-seo-algorithm-webpage-optimization

2024 Ranking Factors – Semrush – Marcus Tober
https://www.semrush.com/blog/ranking-factors-semrush-study/

Danny Sullivan on Author Bylines
https://twitter.com/searchliaison/status/1744373098432864386

Danny Sullivan on the Perfect Page
https://twitter.com/searchliaison/status/1744750934742458618

How Google Sees Web Content – Tweet via Ori Zilbershtein
https://twitter.com/OriZilbershtein/status/1744737904906375431

************AI Generation and SEO:************

GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks – Lazarina Stoy
https://searchengineland.com/gpt-4-vs-google-cloud-performance-comparison-on-9-seo-tasks-436420

The Impact of Google’s Search Generative Experience on Organic Rankings – Authoritas – Laurence O’Toole
https://www.authoritas.com/blog/research-study-the-impact-of-googles-search-generative-experience-on-rankings

News Outlets Can’t Avoid Google’s AI – But Here’s How You Can Prepare For It – iPullRank – Garrett Sussman
https://ipullrank.com/news-seo-and-sge

Help Google and LLMs Understand Your Business with AI – iPullRank – Andrea Volpini https://ipullrank.com/resources/webinars/google-and-llms-understand-your-business-with-ai

************Twitter/LinkedIn:************

FAQ Snippets have left the SERPs again – Brodie Clark
https://x.com/brodieseo/status/1744269178440499486?s=46&t=Dqb9cYJlV1c81JxXRSGYZg

Fun Parody Twitter Accounts:

Google Search Honest
https://twitter.com/googlehonesty

The Search Onion
https://twitter.com/thesearchonion

************General SEO:************

Highly Visible and Low Quality (or Unhelpful) – A Most Dangerous SEO Combination – Glenn Gabe
https://www.gsqi.com/marketing-blog/highly-visible-and-low-quality/

What Is Google’s Navboost Signal? – Dan Taylor https://dantaylor.online/blog/what-is-googles-navboost-signal/

Report: Google Perspectives Dominated By Twitter, YouTube & Reddit – John Shehata https://www.seroundtable.com/google-perspectives-dominated-by-twitter-youtube-reddit-36677.html

Audit and fix duplicate content: A guide to helping Google choose what to rank – Wix – Lazarina Stoy
https://www.wix.com/seo/learn/resource/how-to-fix-duplicate-content

Aleyda Solis’ SEO FOMO Chat Hub
https://hub.seofomo.co/

************Tools/Features: ************

Keyword Search Filters: Intent, Brand, Question – Google Looker Studio – Mike Gilney
https://www.mikeginley.com/blog/search-intent-filters-google-data-studio/

SEODiff – Compare Content and HTML from Wayback Machine Screenshots – Paul Shapiro
https://searchwilderness.com/seodiff/

Bio to Schema – Custom ChatGPT – Lidia Infante
https://chat.openai.com/g/g-mbXfF9SRS-bio-to-schema
https://twitter.com/LidiaInfanteM/status/1742498789829877868

************Rankable************

An Optimist’s View on Generative AI, Content, and SEO ft. Ryan Law – Rankable Ep. 126
https://ipullrank.com/generative-ai-content-and-seo-optimist-ft-ryan-law

Don’t Burn The Environment With Your Digital Footprint ft Chris Butterworth – Rankable Ep. 127
https://ipullrank.com/environment-digital-footprint-ft-chris-butterworth

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