How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos

SEO’s Role in Building Brand Authority vs. PPC’s Direct Response Impact [Video]

Categories
Ecommerce

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are some of the best advertising strategies brands use for advertising and online exposure. But which one should you go for?

Photo by 1981 Digital on Unsplash

SEO is a strategy that hinges on utilising optimization of both on-page and off-page website features. Brands do this to rank high on a search engine’s organic results. 

On the other hand, Pay-Per-Click (PPC) involves paying for those coveted high-ranking search positions. It also includes a fee whenever someone clicks on the same ad or related web listing.

Both are good strategies to embrace when pushing brand exposure online. However, they are different, and so, too are their applications. SEO is famed for its ability to build organic brand authority, while PPC is known for its direct response impact. 

In this article, we’ll go over the main differences in the SEO vs PPC battle and highlight which one you should go …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads