Setting up Custom Events & Goals within Google Universal Analytics Using GTM [Video]

In this Analytics tutorial, I’m showing you how you can create custom events and goals for Google Analytics using Google Tag Manager.

The steps covered are:

1. Determining what events to track on your website
2. Creating custom triggers within GTM for those events
3. Creating tags to activate those triggers
4. Creating goals within Google Universal Analytics and mapping them to the custom events

Let’s go!