Marketing Platforms and CRM

Sheely’s Furniture Talks the Competitive Advantage of Customer Satisfaction | AHA [Video]

Sheely’s Furniture Talks the Competitive Advantage of Customer Satisfaction | AHA

Welcome back to Studio 3B! Today on American Hardwood Advisor, host Steve Stack sits down with Jessica Smith (principal owner/buyer) from Sheely’s Furniture. Watch as they discuss the history of Sheely’s Furniture, the sales team’s role in customer satisfaction, and expanding a family-owned small business.

Sheely’s Furniture and Baird Brothers Fine Hardwoods have a great business relationship with a shared customer base and target audience of homeowners and interior designers alike. Both companies’ customer centric-approach focuses on existing customers just as much as new customers. They understand that having the best customer support helps potential customers turn into current customers.

Managing customer relationships is much more than just customer retention. In fact, customer loyalty comes from the customer experience and listening to customer feedback (and customer complaints). Company-customer interactions and follow-ups are the best CRM tools (customer relationship management) at your disposal.

At the end of the day, customer success is your success. When you meet customer expectations, you form loyal customers and long-term relationships. Strong customer relationships give your company a competitive advantage with great word of mouth. Check your customer data and metrics; referrals are the best way to get new and repeat customers. Consistently meeting your customer needs has a great lifetime value, bringing more people into your store than any new product launch or marketing campaign.

If you want your profitability to expand, focus on providing clear customer communication and a painless service experience. Ensure their customer journey is seamless to keep them coming back — and telling their friends!

Brought to you direct from Studio 3B at Baird Brothers Fine Hardwoods, AHA is your source for trends, tips, and insights into how the building industry has evolved. Join Steve Stack along with guest builders and industry leaders as they talk shop on what it takes to be the best of the best.

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Marketing Platforms and CRM

Salesforce Digital Experience - Improving Talks Series [Video]

Are you curious as to how Salesforce(SF) can be used other than a Sales customer relationship management (CRM) tool? SF provides CRM software and applications for not only for sales but also customer service, marketing automation, analytics, and application development. Specifically for Customer Service where SF allows the creation of a Portal or Digital Experience Site allowing external access to SF Resources. Join Marcus Vandenbent as he demo's a fully functioning SF Digital Experience site with not just the ability to log or view a clients cases but also have the ability to use AI to retrieve recommended Wiki articles based on the content of a case or a search.About Marcus - Marcus Vandenbent is a consultant for Improving Atlanta (IA) for close to five years and specializes in explaining the needs of a business in how it relates to relevant technologies, specifically the Microsoft Office 365 platform. Marcus has over 25 years of experience in Information Technology, implementing everything from the architecture of both small and large data centers, to providing IT related training, to designing enterprise disaster recovery solutions, to creating small simple content management sites, to administering internal business management systems, and to implementing large scale/high volume cloud based sites.Prior to joining IA, Marcus was a Sr. SharePoint Architect for ATT where he focused on architecture, supporting and maintaining a hosted SharePoint enterprise environment. Marcus has experience with many types of businesses including Healthcare, Staffing, Credit Providers, Telecom, Marketing, and Facilities Management.