Shopify Conversion Rate Optimization (CRO) [Video]

This video goes through the conversion rate optimization (CRO) changes I made to the website I work on, and took it from 0.02 conversation rate % to 0.08 conversion rate percentage in just 1 day

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I learned A LOT from Rowan and his team about CRO, and as they are focusing on IsuiT I decided to implement some of the methods I had learned, including:

1. Primary CTA should be above the fold
2. Social Proof/TrustPilot/Third Party reviews
3. Founder’s story on the homepage
4. Product benefits on Product Page
5. Floating add-to-cart with various CRO inside it
6. Abandoned cart and checkout automated emails

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