Unsure whether to add ‘lifetime access’ to your online course or not? As a course creator you can easily add the words to your landing page, but, can you truly offer lifetime access?
0:36 Why offer lifetime access?
1:12 How can you define what a lifetime is?
2:14 How can you make a recurring income?
3:27 How will students be motivated to complete the course?
4:37 Still want to offer lifetime access?
5:02 What about long term access?
6:11 How to boost motivation
7:15 Bonus Tip: Memberships!
Should you offer free lifetime access to your online course or not?
It can be very alluring to add this to your landing page as an added bonus. Lifetime access can be attractive to those students on the fence. But what does lifetime access really mean?
This video will help you to understand if lifetime access is an offer that you want to provide to your students
How can you define what a lifetime is?
Is it your lifetime? Your student’s? Your course? The career of your students? When you move to a different platform?
Lifetime is difficult to measure and this can be risky!
How can you make a recurring income?
If your students have lifetime access, how can you encourage them to move through your pipeline? They can continually come back to your content, so why would they want to purchase another course or a different package?
What happens when you move platforms?
What happens when you exceed enrolled student numbers?
Will you be willing to pay for their access for a lifetime? When they have only paid you once?
How will students be motivated to complete the course?
Students can come back to the course whenever they want! There is no need to complete this year or in 10 years. They can always access the course and continue.
What if students access content in 10 years time, will the content still be relevant? Are you willing to continuously update this content?
If you still want to offer lifetime access, then ensure you clearly define what lifetime means in your terms and conditions. Ensure that this is easily accessible for your students.
If you want to offer a bonus of lifetime access without offering a lifetime, consider long term access. E.G. a 12-week course over 6 or 12 months.
You can also offer that students can extend their access for a small fee.
This will motivate your students to complete the course within the timeframe.
To further motivate your students, use the expiration date as part of the student experience.
For example, set up automated emails that are triggered by the completion date. Such as, 1 month before the expiration date, send a reminder email. You can also make sure that the student continually sees the expiration date on their dashboard. Here you can add an upgrade button so that they can extend at any time.
Consider other automated reminders such as ‘# of days since the last log in’ or progress report updates.
Finally, if you do not want to offer lifetime or long term access, consider building a membership.
After the considerations and recommendations, what have you decided to do? Let me know in the comments below.
——————————About The Stella Way——————————
The Stella Way support subject matter experts, just like yourself, to scale your knowledge through online courses with a strong focus on creating an engaging learning journey.
The Stella Way was founded to provide innovative coaching and consulting services that empower you to build a sustainable and scalable online course.
We work with educators who are passionate about sharing their knowledge, who want to make a positive impact and strive to make education globally accessible.
Why work with us? Many new course creators spend hours, weeks and months planning and designing their perfect course, but then hear crickets when they launch. With our experience in curriculum design, online courses and learning experience, we work with our clients to build an online course alongside their students and launch in smaller iterations to not risk a failed launch.
Schedule a free consultation: https://booknow.thestellaway.com/#/customer/discovery-call
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——————————Additional Course Creator Videos——————————
How to structure your online course for an LMS: https://youtu.be/wPbQIbsx_M4
Why a Course Curriculum is Important: https://youtu.be/kpkynzusOb4
3 Elements of an Online Course Curriculum PLUS 3 Tips: https://youtu.be/aGhlPXxBxgA
How to create your course outline: https://youtu.be/g7Nr0AN9XPE
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