Many businesses depend on customer relationship management (CRM) software to generate sales leads and track client responses. Is it possible to simplify and streamline these systems to maximum advantage? Yes, says Copper, Inc. CEO, Dennis Fois, describing why Copper’s CRM software is built around Google Workspace, and the benefits they see when a CRM complements user productivity. Learn why he advocates centralizing customer data away from email inboxes, and why the nature of your business model — transactional vs. relational — should direct what CRM you use. (This is Episode 26 of the Season 3 Paychex THRIVE business podcast with host Gene Marks.) #CRM #businesstools #CopperInc #CRMsoftware #THRIVEpodcast #SmallBusiness
3:02 – How does Copper differ from other CRMs?
5:27 – Why and how Copper integrates solely with Google Workspace
9:07 – Shifting from process software to productivity software
12:58 – Are industry-specific (vertical) CRMs necessary?
15:54 – ROI: business growth, existing customers, IP losses with employee turnover
26:50 – The value of top-down company commitment to a CRM
30:43 – Why CRMs need more focus on ease of use
33:01 – AI impact on CRMs, labor force, and decision-making
How do customer relationships impact your business and how can you continually improve them? Read our article at: https://bit.ly/3GcdCAq
In today’s online environment, how can you nurture customer sales leads to a successful close? Learn more at: https://bit.ly/3o6AJWE