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Marketing Analytics and Reporting

SiteLogic Launches Digital Marketing Certification Course. [Video]

SiteLogic Launches Digital Marketing Certification Course.

Canton, Ohio – Matt Bailey, the founder of SiteLogic, today announced the launch of a series of Digital Marketing Certification Courses which feature more learning by doing and less watching video. Bailey says, “I don’t believe that we learn the most by watching hours of videos. More video time does not create better learning or understanding.” He adds, “You’ll apply your learning through research assignments, real-life scenarios, application, and presentations.”

Bailey’s method and practice of teaching makes SiteLogic’s training different. His hands-on approach to learning also makes his training and education company’s digital marketing certification courses effective.

Michael Stebbins, the Chairman and President of OMCP, an industry association that maintains the competency and exam standards for online marketing in coordination with industry leaders, says, “Students who have completed Matt’s OMCA Preparatory Course on LinkedIn are earning an 87.32% pass rate on the OMCA exam. This is among the highest we’ve seen in the industry.”

SiteLogic’s primary course, Digital Marketing: Core Skills (OMCA certification), prepares individuals and teams for the OMCA exam, which tests the core competency skills in six areas of Digital Marketing:
• Search Engine Optimization (SEO),
• Paid Search (PPC),
• Social Media Marketing,
• Content Marketing,
• Email Marketing, and
• Digital Analytics.

For more information, go to www.sitelogic.com.

To register for the digital marketing certification course, go to Learn.SiteLogic.com.

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Marketing Analytics and Reporting

Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub [Video]

Set up and migration from Universal Analytics to Google Analytics 4, Reporting and Explore hub 

0:06 Introduction
 1:56 Agenda
 2:31 Migrating to Google Analytics 4
 3:36 GA4 Account Structure 
6:42 Demo - creating a GA4 property
 9:10 Demo - creating a Data Stream
 13:00 Demo - Google Ads linking with the GA4 Setup Assistant
 15:17 Measuring custom events in GA4 
19:03 Measuring Conversions in GA4
 26:15 Migrating users with the GA4 Setup Assistant
 29:50 Reporting & Explore in GA4
 34:35 Demo - Reporting
 38:00 Demo - Customization
 44:23 Demo - Explore

Categories
Marketing Analytics and Reporting

"Google Ads Sales Tracking: How to Record and Analyze Data for Improved Performance" Ads conversion [Video]

If you're running Google Ads campaigns, it's important to track your sales performance to improve your return on investment (ROI). In this video, we'll walk you through the process of recording and analyzing data for your Google Ads sales. You'll learn about the different metrics you need to track, such as click-through rates, conversion rates, and cost per acquisition (CPA). We'll also show you how to use tools like Google Analytics and Google Ads reporting to gain insights into your data and make informed decisions about your advertising strategy. Whether you're a beginner or an experienced advertiser, this video will provide you with valuable tips and strategies to optimize your Google Ads sales and boost your ROI.#googleads #googleAds, #salestracking, #datarecording, #performanceanalysis, #ROI , #click-through-rates, #conversion rates, #CPA, #GoogleAnalytics, #advertising #strategy, #digitalmarketingcourse #digitalmarketingtips #digitalmarketingtraining #googleadscampaign #googleadwords #googleadwordstutorial #[email protected]