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Sky Rolls Out New Campaign to Promote New Streaming Offering [Video]

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Social Media Marketing

Sky Ireland has launched a new multi-channel campaign to promote its latest digital streaming offering, Sky Stream.

The new “plug and play” offering gives customers access to a range of TV channels, including all the Sky channels, as well as streaming apps like Netflix, Disney+, Apple TV+, Prime in addition to several broadcaster players, all without the need for a satellite dish.

The campaign was created by Sky’s own in-house agency, Sky Creative Agency, the media is being handled by EssenceMediacom.  The campaign is running across TV, cinema, premium OOH sites in addition to radio,  digital and social with influencer activity also built into the media plan.

Called “End the Ehhh”, the campaign dramatises the all too familiar situation where we sit down to watch TV and get stuck in indecision about what to watch. The campaign playfully explores this all too recognisable scenario and presents Sky Stream as the …

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