So, you’ve decided to create a #DigitalMarketingStrategy for your business.
Here are expert tips from our CMO Rakefet Yacoby From, on how to develop a digital marketing strategy for your business or brand.
A digital marketing strategy is a detailed plan designed to achieve your business goals using digital marketing. It’s all the things that you’re saying no to.
The way you build it is always dependent on time and on your industry. The reason is that each business stage may require different goals. It has to be defined on both your potential audiences, behavior, motivations barriers, and on your competitors. Also, in what is their positioning in the market, their messages and their strategies.
Another thing these marketing strategies are based on is your specific business. You need to be aware of what your strengths and weaknesses are. After all, it is recommended to choose a strategy that will be easy or relatively easy for you to execute, rather than just choosing something that the business itself can’t really achieve.
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