SAN JUAN, PR — What could be more mobile than a mobile? For a growing number of advertising enablers, the answer is “cars”.
As Uber and Lyft grow their own in-car and in-app advertising businesses, T-Mobile, too, has got in on the action.
In this video interview with Beet.TV, Cherian Thomas, Head of Marketing & GTM, T-Mobile Advertising Solutions, explains the company’s offering.
In January 2022, T-Mobile acquired Octopus Interactive, the national network of interactive video screens inside Uber and Lyft vehicles.
T-Mobile claims to be operational in 40,000 drivers’ vehicles, delivering more than 400 million 30-second video ads per month.
“We created the largest network of interactive entertainment screens inside of Uber and Lyft vehicles,” Thomas says. “We contract with the best drivers in the country, we put a screen inside the headrest. Riders get to engage with our screens by playing games – we want to have fun and make …