Who can benefit from an account-based marketing strategy? Our very own, Aaron Campbell – account coordinator, explains ABM strategy for the B2B space in this Watermark Water Cooler.0:00 Welcome Aaron!1:04 What does ABM stand for?2:07 What is an example ABM campaign?3:30 What defines an Internal Customer Profile (ICP)?6:34 What content is important to have for Account-Based Marketing?7:44 What marketing technology is useful for Account-Based Marketing?11:01 How do you measure and optimize for success with Account-Based Marketing?13:22 Account-Based Marketing Tips!~~~~Find this video and others like it on Watermark’s blog 👇https://wmkagency.com/blogRead a related blog article: IDENTIFYING YOUR B2B TARGET AUDIENCE IN 3 STEPS👇https://wmkagency.com/blog/identifying-your-b2b-target-audience-in-3-steps~~~~JOIN THE WATERMARK NETWORK, SUBSCRIBE TO OUR CHANNEL 👇https://www.youtube.com/channel/UCBWTK9Ng0qwfm8cBmWUVygw^^ Watercooler Vlogs get published EVERY MONTH to discuss the trending and impactful marketing tactic you don’t want to miss out on!Share this video with a friend: https://youtu.be/4gF-hCOgrrk~~~~#AccountBasedMarketing #InboundMarketing #B2BMarketing #WatermarkWaterCooler
Account-based marketing (ABM) lets you reach the businesses that will more likely become high-value, long-term clients. In this video, Nicole explains how it works and shares four major benefits of using this tactic.ABM is a digital marketing strategy that allows you to create hyper-targeted campaigns in order to reach your ideal customers. An ABM marketing strategy requires detailed customer data in order to properly target people or businesses you wish to work with. Both customer relationship management (CRM) systems and customer data platforms (CDPs) gather the information you need to craft an ultra-specific campaign. You can use this strategy with email marketing and different forms of advertising.