Categories
Ecommerce

Why You Shouldn’t Corrupt Your Email List with Kerrigan Behrens – Honest Ecommerce Ep. 176 [Video]

Kerrigan Behrens is the co-founder and co-CEO of consumer wellness brand Sagely Naturals. Most recently, Kerrigan guided her team through an acquisition by HempFusion, expanded the brands ingestible offerings with gummies, and launched a non-CBD infused product collection in Target under the Sagely Naturals umbrella. She and the brand have been featured in publications such as Forbes, Fortune, Glossy, Coveteur, Vogue, and Green Entrepreneur. Kerrigan has been at the helm of the brand since it launched in 2015, and has successfully galvanized and accelerated marketplace acceptance of CBD as a natural and effective alternative for the products you would already find in your medicine cabinet. Kerrigan lives in Los Angeles, which also serves as Sagely Naturals’ headquarters, with her husband and daughter.In This Conversation We Discuss: [00:00] Intro[01:07] Where the idea of Sagely Naturals came from[06:29] How Kerrigan processed their pivot[08:45] Sponsor: Electric Eye https://electriceye.io[09:05] Sponsor: Mesa https://apps.shopify.com/mesa[09:49] Sponsor: Gorgias https://gorgias.grsm.io/honest[11:15] Sponsor: Rewind https:/rewind.com/honestecommerce[11:46] Sponsor: Klaviyo http://klaviyo.com/honest[12:33] How to sell a new product in a new vertical[14:58] Doing non-scalable things at the start[15:26] Real-time feedback is very valuable[16:24] Difficulties of being in a “vice” category[20:26] Businesses that “help” cannabis brands[21:02] Rich digital media as sub for FB and Google[22:24] Sagely Natural’s email operation[24:27] Acquisition by HempFusion[26:51] Allocating budget for experiments[28:55] Where to find Sagely NaturalsResources:Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1Scale your business with https://electriceye.io/Hemp-derived, broad spectrum CBD for wellbeing https://www.sagelynaturals.com/Connect with Kerrigan https://www.linkedin.com/in/kerriganhannaDownload Mesa at the Shopify App Store https://apps.shopify.com/mesaLevel up your customer support https://gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestGet started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe

Categories
Ecommerce

Sell Your Products Yourself First with Laurie O’Hara – Honest Ecommerce Ep. 170 [Video]

Laurie O’Hara is the Founder and CEO of OLITA, a San Rafael, CA based brand of eco-friendly, healthy sun care. In the market since 2015, Laurie has grown OLITA from its original Beach Be Gone product line, expanding to REEF SAFE mineral sunscreens, soothing SPF lip balms and nourishing After Sun body serums. OLITA’s mission is to create clean products that are safe on skin and safe on the planet. Prior to launching OLITA, Laurie had over 20 years experience in marketing and acquisitions of credit products and microloans, having worked as a Director for JPMorgan Chase and Citibank in New York City and a Bay Area CDFI. She holds an MBA from the American Graduate School of International Management and a BA from the University of Colorado. In This Conversation We Discuss: [00:00] Intro[01:16] OLITA’s product assortment[02:04] Where OLITA’s idea came from[04:03] How long from OLITA’s inception to selling[06:46] OLITA’s go-to-market strategy[08:01] Establishing B2B relationships[08:57] From beach-side stores to D2C[10:10] Why won’t a startup hire experts from the start?[12:13] Paid is expensive, sell products yourself[12:59] OLITA’s customers are their perfect demographic[14:34] Loved ones won’t give you good feedback[16:01] Start early and delegate early[16:50] Work with performance-based partners[17:58] Laurie loves going to trade shows[18:40] Make sure invest pays for itself[19:22] The sign of a great entrepreneur[19:30] Sponsor: Electric Eye https://electriceye.io[19:50] Sponsor: Mesa https://apps.shopify.com/mesa[20:34] Sponsor: Gorgias https://gorgias.grsm.io/honest[22:01] Sponsor: Rewind https:/rewind.com/honestecommerce[22:31] Sponsor: Klaviyo http://klaviyo.com/honest[23:19] Laurie’s favorite Shopify apps[24:37] Shopify has a great community[26:07] Competitors are great assets[27:57] The meaning of OLITA[28:43] OLITA’s partnership with the Coral Reef Alliance[29:31] Where to find OLITAResources:Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1The natural and organic skincare brand we all need for sun safe skin and planet protection https://olitashop.com/Connect with Laurie https://www.linkedin.com/in/laurie-o-hara-022880a/Support Olita’s crowdfunding campaign https://wefunder.com/olitaincSell products from other top US stores without inventory https://apps.shopify.com/carroSave the world’s coral reefs https://coral.org/en/Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaLevel up your customer support https://gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestGet started with a free account at http://klaviyo.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe