Categories
Marketing Platforms and CRM

Sheely’s Furniture Talks the Competitive Advantage of Customer Satisfaction | AHA [Video]

Welcome back to Studio 3B! Today on American Hardwood Advisor, host Steve Stack sits down with Jessica Smith (principal owner/buyer) from Sheely’s Furniture. Watch as they discuss the history of Sheely’s Furniture, the sales team’s role in customer satisfaction, and expanding a family-owned small business.Sheely’s Furniture and Baird Brothers Fine Hardwoods have a great business relationship with a shared customer base and target audience of homeowners and interior designers alike. Both companies’ customer centric-approach focuses on existing customers just as much as new customers. They understand that having the best customer support helps potential customers turn into current customers. Managing customer relationships is much more than just customer retention. In fact, customer loyalty comes from the customer experience and listening to customer feedback (and customer complaints). Company-customer interactions and follow-ups are the best CRM tools (customer relationship management) at your disposal. At the end of the day, customer success is your success. When you meet customer expectations, you form loyal customers and long-term relationships. Strong customer relationships give your company a competitive advantage with great word of mouth. Check your customer data and metrics; referrals are the best way to get new and repeat customers. Consistently meeting your customer needs has a great lifetime value, bringing more people into your store than any new product launch or marketing campaign.If you want your profitability to expand, focus on providing clear customer communication and a painless service experience. Ensure their customer journey is seamless to keep them coming back — and telling their friends!Brought to you direct from Studio 3B at Baird Brothers Fine Hardwoods, AHA is your source for trends, tips, and insights into how the building industry has evolved. Join Steve Stack along with guest builders and industry leaders as they talk shop on what it takes to be the best of the best.Subscribe to our channel to stay up to date on the latest content on hardwood products, DIY tutorials, tips & tricks, and interviews. Follow our social media for real-time updates!Browse and buy online: www.BairdBrothers.comORDERED easily. DELIVERED conveniently. ENJOYED comfortably.

Categories
PPC Advertising

Conversion Rate Optimization that multiplied sales by 14X [Video]

Rio Visitors Wifi, Rio`s premier paid and public (outdoor) wifi network made for foreign tourists needed to increase their wifi access voucher sales. I got to work, using the conversion rate optimization techniques I know, coupled with AB testing. We managed to get voucher sales from 0.5% to 7% within 18 months.

Categories
PPC Advertising

The Gathering Summit 2022 | The Download by Microsoft Advertising [Video]

Join us for this special episode of the Download that takes you to the gorgeous snowcapped mountains of Banff, Alberta, for The Gathering Summit, where we dig into all things community, authenticity, values, and purpose. Your hosts, Darragh Simm and Rachel Newman, talked with attendees and presenters about making brand purpose personal, embedding social good into the customer experience, and how collaboration beats competition when building an impactful brand. Jump to segment: 03:20 – An inside look at the Gathering 06:02 – Interview with Sona Khosla of Benevity, a Calgary-based company that is helping the world’s most iconic brands engage their diverse workforce in doing good 12:56 – What do you value most in a brand? “That’s a Good Question” with Darragh Simm 14:24 – Inclusive Marketing Lab with MJ DePalma, Director of Inclusive Marketing at Microsoft Get more about workday consumer trends: https://rb.gy/dvinez Download the full Forrester insights report: https://rb.gy/iffuzm Special thanks to Sona Khosla of Benevity, MJ DePalma, and The Gathering. Visit: Benevity at https://benevity.com/ The Gathering at https://cultgathering.com/ #thegathering #cultbrands #marketingwithpurpose #microsoftadvertising #microsoft #benevity

Categories
Sales Funnel Software and Tools

Chapter 8, Marketing Tools for Brand Awareness [Video]

Chapter 8: Marketing Tools for Brand Awareness: Advanced Digital Marketing CourseThanks for watching my video. Please share your feedback in the comments section, and do not forget to like and subscribe to get notified when I post the upcoming chapters. I am planning to post at least one chapter per week.Feel free to visit www.imadchoucair.com for the latest insight on marketing automation and digital transformation topics.About the course:Digital marketing is your best opportunity to transform your business and build a more vigorous career disregard of your role in your organization. Digital marketing is a top priority for most business leaders as digital is among the core elements used in building business models and business strategies.This advanced digital marketing training will help you master both the planning and execution of your digital marketing strategy. The course will provide you with a platform to gain in-depth analytical and practical knowledge you can apply directly to your business. The course covers a proven 4-stage marketing methodology: brand awareness, customer engagement, customer convergence, and customer retention. Part 1, chapters 1 to 6, covers building your marketing strategy and the marketing methodology, whereas part 2, chapters 6 to 12 focuses on the marketing tools to execute your strategy.The complete course agenda:Chapter 1: Background• The Shift• Course Objectives• About the Instructor• Why learn Digital Marketing• Course Content and AgendaChapter 2: Introduction• Significance of digital marketing• State the keywords relevant to the course.• Define marketing in the digital age• Marketing Alignment• How digital marketing became so significant and how it will progress further in the futureChapter 3: The four stages of the customer lifecycle• Why your digital marketing strategy should follow a methodology?• The four stages of the customer lifecycle methodology – Brand awareness, customer engagement, customer convergence, and customer retention.Chapter 4: The three stages of the customer Journey• What is the customer journey? Awareness, Consideration, Decision.• Customer journey vs. marketing methodologyChapter 5: Marketing and Sales Planning and Management• key definitions: buyers’ personas, prospects, contact, lead, opportunity, customer, sales funnel.• Marketing driven businesses vs. sale driven businesses (B2C, vs. B2B)• How to align marketing and sales, and define marketing and sales targets.Chapter 6: Fundamentals of marketing strategic planning• What is a marketing strategy?• Step by step on how to develop your marketing strategy document• Step by step on how to build your marketing activity plan document.Chapter 7: The digital marketing tools• Introduce the relevant digital marketing tools • Map the tools to each stage of the customer lifecycle.• Marketing tools for automating each stage of the customer lifecycle Chapter 8: Marketing Tools for Brand Awareness• Review Tool Set for brand awareness.• Website and SEO • Mobile apps• Content marketing• Digital AdvertisementsChapter 9: Marketing Tools for Customer Engagement• Tool Set for customer engagement• Content marketing• CTA, Forms, and Landing Pages.• Social Media and digital adsChapter 10: Marketing Tools for Customer Convergence• Tool Set for customer convergence• Offers• Lead Scores• Direct salesChapter 11: Marketing Tools for customer Retention• Why is customer retention?• How to Develop your customer retention strategy• Examples of retention/loyalty strategies.Chapter 12: Course Summary and Review • Review of important concepts• How to advance further?Thanks,Imad Choucair

Categories
Digital Marketing for Professionals

Customer Journey Mapping & Marketing Funnel For Digital Marketing Personalization [Easy EXAMPLES] [Video]

Here is an EASY way to create a customer journey map and a marketing funnel for digital marketing with personalization to BOOST customer experience and engagement. I call this a personalized marketing map.This example is also great for hotel marketing strategies. However, you can apply this not only to marketing hotels but to any product or service, no matter the industry.🔔 Subscribe for more tips just like this: https://bit.ly/pirsonal-youtubeAs customers move through their journey, they should be met with personalized content that speaks to their specific needs. By using customer journey mapping, businesses can better understand what their customers are looking for and how they can provide a more customized experience.Along with this, with personalized marketing, organizations can help prospects, leads, and customers to take action. They also anticipate their needs, concerns, and wants.This process involves mapping out the different touchpoints that a customer has with a company, from awareness to purchase and beyond.By understanding the customer’s needs at each stage, businesses can create more relevant and targeted content that will help move them through the journey.Additionally, customer journey mapping can help businesses identify opportunities for upselling and cross-selling. By providing personalized content and experiences, businesses can create a more loyal customer base that is more likely to return in the future. RESOURCES & LINKS: FREE Personalized Marketing Strategy CHECK-LIST: https://pirsonal.com/free-checklist-personalized-video-strategy-fb/STAY TUNED: Personalized video software: https://pirsonal.com/ Subscribe: https://bit.ly/pirsonal-youtube to learn more about Personalized Video Marketing, Marketing Automation, and Customer Engagement to evoke a reaction from saturated audiences. Find me on Facebook: https://www.facebook.com/Pirsonal-266777203789311 Learn more about personalized video production: https://pirsonal.com/blog Connect with Josías De La Espada: https://www.linkedin.com/in/josiasdelaespada/#CustomerExperience #Marketing #Personalization

Categories
Digital Marketing for Professionals

Martechvibe Interview with Roland Berger [Video]

Miriam van Straelen | Partner – Digital Platform, Roland Berger will be speaking at the CX NXT Customer Experience Summit – Europe Edition. Straelen will be speaking on Being a Listening Organization: CX at the Core of Your Brand DNA.CX NXT The Customer Experience Summit tracks evolving technology, strategy and cultural trends globally so marketers can deliver engaging experiences to meet new-age customer expectations.Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day in-person event on June 15-16, 2022 in Amsterdam. Over 250 CX leaders and practitioners are scheduled to attend.Register now at https://bit.ly/cx-nxt-eu

Categories
Digital Marketing for Professionals

Chapter 7, The Digital Marketing Tools [Video]

Chapter 7: The Digital Marketing Tools: Advanced Digital Marketing CourseThanks for watching my video. Please share your feedback in the comments section, and do not forget to like and subscribe to get notified when I post the upcoming chapters. I am planning to post at least one chapter per week.Feel free to visit www.imadchoucair.com for the latest insight on marketing automation and digital transformation topics.About the course:Digital marketing is your best opportunity to transform your business and build a more vigorous career disregard of your role in your organization. Digital marketing is a top priority for most business leaders as digital is among the core elements used in building business models and business strategies.This advanced digital marketing training will help you master both the planning and execution of your digital marketing strategy. The course will provide you with a platform to gain in-depth analytical and practical knowledge you can apply directly to your business. The course covers a proven 4-stage marketing methodology: brand awareness, customer engagement, customer convergence, and customer retention. Part 1, chapters 1 to 6, covers building your marketing strategy and the marketing methodology, whereas part 2, chapters 6 to 12 focuses on the marketing tools to execute your strategy.The complete course agenda:Chapter 1: Background• The Shift• Course Objectives• About the Instructor• Why learn Digital Marketing• Course Content and AgendaChapter 2: Introduction• Significance of digital marketing• State the keywords relevant to the course.• Define marketing in the digital age• Marketing Alignment• How digital marketing became so significant and how it will progress further in the futureChapter 3: The four stages of the customer lifecycle• Why your digital marketing strategy should follow a methodology?• The four stages of the customer lifecycle methodology – Brand awareness, customer engagement, customer convergence, and customer retention.Chapter 4: The three stages of the customer Journey• What is the customer journey? Awareness, Consideration, Decision.• Customer journey vs. marketing methodologyChapter 5: Marketing and Sales Planning and Management• key definitions: buyers’ personas, prospects, contact, lead, opportunity, customer, sales funnel.• Marketing driven businesses vs. sale driven businesses (B2C, vs. B2B)• How to align marketing and sales, and define marketing and sales targets.Chapter 6: Fundamentals of marketing strategic planning• What is a marketing strategy?• Step by step on how to develop your marketing strategy document• Step by step on how to build your marketing activity plan document.Chapter 7: The digital marketing tools• Introduce the relevant digital marketing tools • Map the tools to each stage of the customer lifecycle.• Marketing tools for automating each stage of the customer lifecycle Chapter 8: Marketing Tools for Brand Awareness• Review Tool Set for brand awareness.• Website and SEO • Mobile apps• Content marketing• Digital AdvertisementsChapter 9: Marketing Tools for Customer Engagement• Tool Set for customer engagement• Content marketing• CTA, Forms, and Landing Pages.• Social Media and digital adsChapter 10: Marketing Tools for Customer Convergence• Tool Set for customer convergence• Offers• Lead Scores• Direct salesChapter 11: Marketing Tools for customer Retention• Why is customer retention?• How to Develop your customer retention strategy• Examples of retention/loyalty strategies.Chapter 12: Course Summary and Review • Review of important concepts• How to advance further?Thanks,Imad Choucair

Categories
Digital Marketing for Professionals

Martechvibe Dialogues with Vonage [Video]

Customers are communicating with brands via newer means, and the contact centers are evolving, becoming an interface that allows messaging to become the primary mode of communication.Chirag Kotak, Senior Director, Business Development at Vonage joins us on this episode of Martechvibe Dialogues. He speaks about the following points: – A lot of companies struggle with delivering the same level of experience across channels. What advice would you give them- Can, and if so how, can AI add empathy in conversations with consumers- How do you see conversational commerce contributing towards customer loyalty- What advice would you give enterprises in the Middle East looking to deliver personalisaiton at scale#AI #customerexperience #customermarketing #decisionmaking #conversationalcommerce #customerloyalty

Categories
Digital Marketing for Professionals

Chapter 6, How to Create a Marketing Strategy? [Video]

Chapter 6: How to Create Your Marketing Strategy? Advanced Digital Marketing CourseThanks for watching my video. Please share your feedback in the comments section, and do not forget to like and subscribe to get notified when I post the upcoming chapters. I am planning to post at least one chapter per week.Feel free to visit www.imadchoucair.com for the latest insight on marketing automation and digital transformation topics.About the course:Digital marketing is your best opportunity to transform your business and build a more vigorous career disregard of your role in your organization. Digital marketing is a top priority for most business leaders as digital is among the core elements used in building business models and business strategies.This advanced digital marketing training will help you master both the planning and execution of your digital marketing strategy. The course will provide you with a platform to gain in-depth analytical and practical knowledge you can apply directly to your business. The course covers a proven 4-stage marketing methodology: brand awareness, customer engagement, customer convergence, and customer retention. Part 1, chapters 1 to 6, covers building your marketing strategy and the marketing methodology, whereas part 2, chapters 6 to 12 focuses on the marketing tools to execute your strategy.The complete course agenda:Chapter 1: Background• The Shift• Course Objectives• About the Instructor• Why learn Digital Marketing• Course Content and AgendaChapter 2: Introduction• Significance of digital marketing• State the keywords relevant to the course.• Define marketing in the digital age• Marketing Alignment• How digital marketing became so significant and how it will progress further in the futureChapter 3: The four stages of the customer lifecycle• Why your digital marketing strategy should follow a methodology?• The four stages of the customer lifecycle methodology – Brand awareness, customer engagement, customer convergence, and customer retention.Chapter 4: The three stages of the customer Journey• What is the customer journey? Awareness, Consideration, Decision.• Customer journey vs. marketing methodologyChapter 5: Marketing and Sales Planning and Management• key definitions: buyers’ personas, prospects, contact, lead, opportunity, customer, sales funnel.• Marketing driven businesses vs. sale driven businesses (B2C, vs. B2B)• How to align marketing and sales, and define marketing and sales targets.Chapter 6: Fundamentals of marketing strategic planning• What is a marketing strategy?• Step by step on how to develop your marketing strategy document• Step by step on how to build your marketing activity plan document.Chapter 7: The digital marketing tools• Introduce the relevant digital marketing tools • Map the tools to each stage of the customer lifecycle.• Marketing tools for automating each stage of the customer lifecycle Chapter 8: Marketing Tools for Brand Awareness• Review Tool Set for brand awareness.• Website and SEO • Mobile apps• Content marketing• Digital AdvertisementsChapter 9: Marketing Tools for Customer Engagement• Tool Set for customer engagement• Content marketing• CTA, Forms, and Landing Pages.• Social Media and digital adsChapter 10: Marketing Tools for Customer Convergence• Tool Set for customer convergence• Offers• Lead Scores• Direct salesChapter 11: Marketing Tools for customer Retention• Why is customer retention?• How to Develop your customer retention strategy• Examples of retention/loyalty strategies.Chapter 12: Course Summary and Review • Review of important concepts• How to advance further?Thanks,Imad Choucair

Categories
Marketing Platforms and CRM

Demo Video: b+s Connects for Service Cloud Voice

Version 1.2 (released: December 2021)With b+s Connects for Service Cloud Voice, the gap between Cisco Contact Center and Salesforce Service Cloud Voice is bridged. Efficient, tailored, AI-supported customer experiences that reflect your company values and promote customer focus in your agent teams are available now.▬▬▬▬▬▬▬▬▬▬ Contents ▬▬▬▬▬▬▬▬▬▬00:00 – Introduction00:11 – Agent login00:30 – Status change00:45 – Screen pop00:58 – Salesforce Einstein sentiment detection01:09 – Salesforce Next Best Action01:22 – Voice call object creation with a recording of intent and sentiment01:38 – Supervisor views01:50 – Real-time team view02:20 – Team conferencing02:30 – Screen pop on transfer02:55 – Outbound and click-to-dial

Categories
Marketing Platforms and CRM

Oracle Virtual Summit: How to Deliver Remarkable CX with Connected Field Service | HIGHLIGHTS [Video]

Discover Oracle Field Service: https://oracle.com/cx/service/field-service-management/ Take a glimpse into Oracle Field Service products, their benefits and customer successes. Learn how you can spend more time focusing on enhancing your CX and customer service needs while improving the employee experience by equipping your mobile workforce with tools to ensure success and productivity. Contact us: https://www.oracle.com/cx/contact-us/ Customer Experience (CX) – https://www.oracle.com/cx/ Oracle Advertising and CX Events – https://www.oracle.com/cx/events/ Advertising – https://www.oracle.com/cx/advertising/ Marketing – https://www.oracle.com/cx/marketing/ Sales – https://www.oracle.com/cx/sales/ Service – https://www.oracle.com/cx/service/ What is CRM? – https://www.oracle.com/cx/what-is-crm/ What is Customer Service? – https://www.oracle.com/cx/service/what-is-customer-service/ What is Marketing Automation? – https://www.oracle.com/cx/marketing/automation/what-is-marketing-automation/ Subscribe to Oracle’s YouTube channel – https://social.ora.cl/6004yGDBE