Categories
Landing Pages and Conversion to Sale

How To Increase Your Form Conversion Rates [Video]

If you want to dive deeper into the articles, studies, and interviews we mentioned in this video, grab the link here: https://www.chilipiper.com/post/increase-form-conversion-rateWelcome to MasterSaaS — the series that teaches you how to go from bad SaaS to badass.Most SaaS businesses think they’re super customer-centric and have a really great UX design when it comes to their landing pages. But let’s be honest, your form probably sucks…Don’t worry, that’s all about to change.If you want to learn how to DOUBLE your form conversions, you’re in the right place.With these 3 tactics (and a little Chili Magic), we guarantee your conversion rate will improve and your customers will have a better experience:- Keep your form fields to a minimum: The consensus among marketers is that short forms convert better. Fewer fields = less friction = more conversions. Instead, leverage lead enrichment tools to collect your data- Add a booking option to your forms: Adding a web form scheduler like Form Concierge to your bottom-of-funnel forms — contact, request pricing, or demo — is the most effective way to double your inbound leads with zero additional effort. – Add supporting text in and around your form: Supporting text in and around your form reinforces your most important benefits without making it seem too complicated for anyone to sign up. If you liked this video, make sure to like, share, hit the bell, and subscribe to Chili Piper for even more SaaS know-how.In the meantime, stay spicy!Video Chapters:0:00 Intro

Categories
Landing Pages and Conversion to Sale

What Does it Look Like to Burn Down Your Inbound Process? Ask Brandbassador [Video]

Elliot Braund, Revenue Operations Manager at Brandbassador sat down with us for a chat on how Brandbassador rebuilt their inbound process from the ground up — and doubled their conversion rate. Hear his story, and how integrations with HubSpot CRM and Salesloft proved to be a game changer.00:00-00:16 Intro00:16-00:38 Inbound process before Chili Piper00:38-00:55 Outbound process before Chili Piper00:55-1:14 Biggest challenges01:14-01:32 Integration with Salesloft01:32-02:00 Improving the customer journey02:00-02:48 HubSpot integration02:48-03:28 Results03:28-04:01 Benefits of tearing down your process

Categories
Digital Marketing for Professionals

Rethinking SaaS sales and marketing strategy for long term gains [Video]

To really scale long term in B2B, there needs to be a conscious shift in focus from outbound to inbound demand generation, digitally. And this means creating interest on the website itself, in your messaging, in your ads, in your creative assets.Listen in on the conversation with Adam Sussman and Alex Cleanthous on how to rethink B2B sales and marketing strategy for long term gains in our latest podcast.If you’re interested in discussing growth marketing for your business, contact us at www.webprofits.io——-ABOUT WEBPROFITSWebprofits provides fully-integrated, end-to-end, agile digital marketing teams for challenger brands looking to drive extraordinary performance in a complex and fragmented digital landscape. Webprofits is dedicated to providing solutions for growth, including a comprehensive Digital Growth Framework which addresses all parts of a brand’s business in a way that optimises growth. Webprofits employs the best minds in strategy, marketing, and technology throughout Australia, the US, and Singapore and delivers on a 15-year history at the frontlines of digital marketing. We are dedicated to understanding our clients’ businesses and delivering measurable results, with our team working closely with clients to tailor digital growth efforts that will reach and resonate with their specific audiences and deliver growth.Find out more at https://webprofits.io or get our latest content at https://growthmanifesto.com and https://www.b2binsider.com.au/

Categories
Digital Marketing

LinkedIn Ads & Retargeting: Watch This Before You Spend Another Dime On Advertising! – Justin Rowe [Video]

You may be spending a lot of money on LinkedIn ads, but are you getting the most out of them?The answer is probably a lot less than you could be.That’s why we called Justin Rowe to join us today and talk about how you can use LinkedIn Ads and retargeting to get more leads, sales, and customers.Justin is the Founder of Impactable, a LinkedIn ads agency, and if someone knows how to get the most out of LinkedIn ads, it’s him. In this episode, we will talk about many different things and aspects of LinkedIn ads and how to use them for your business, so if you’re thinking about using LinkedIn ads or already are but not happy with the results, this episode is for you.Here’s an overview of what we went through:0:00 – Intro1:46 – Coming from different backgrounds brings the uniqueness to marketing3:52 – From the restaurant industry to the marketing industry7:48 – Lead gen vs demand gen on LinkedIn11:50 – How to structure the ads on LinkedIn17:50 – Shaping organic community19:40 – Targeting ads to specific companies21:40 – Should ads in the feed lead people to the website25:20 – Video vs photo vs text, what works best?30:03 – What is the average frequency of showing ads32:42 – new changes in marketing37:00 – Leads don’t always generate revenue38:07 – Team structure and what’s next41:42 – The importance of a good youtube channel45:20 – Retargeting website visitors with youtube ads46:10 – Diversifying and testing other channels49:19 – Advice for the Funky Marketing audience50:40 – OutroEnjoy!————————————————————————————–Funky Marketing Show is a podcast in which we’re talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.Listen on:Anchor: https://anchor.fm/funky-marketingSpotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56MApple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4Our website: https://www.funkymarketing.net/Need help?Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!