Categories
Digital Marketing for Professionals

How to Build a Modern Marketing Team [Video]

Let’s face it, the key to being successful in any organization is the people. In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams.Listen as David and Danielle discuss:-How to identify gaps within the team-Overcoming the competitive job market-The importance of creating a proactive environment-How to assess your MarTech stackKey Steps for Conducting a MarTech Stack Assessment: https://bit.ly/3y9CgAEDanielle’s LinkedIn: https://www.linkedin.com/in/daniellebalestra/David’s LinkedIn: https://www.linkedin.com/in/demandgendave/LeanData Bookit Demo: https://www.youtube.com/watch?v=DM1CEA7T4n0——————// Learn More About Us \————————–Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you’ll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode! ——————// Learn More About Our Services \————————– Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm ——————// Check out these other resources \————————– BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3dSEhEZ Manufacturing Demand book: https://bit.ly/37zkhVw

Categories
Digital Marketing for Professionals

10 Automation Mistakes to Avoid while Implementing in Business [Video]

Today most organizations use marketing automation to achieve efficiencies in implementing repeated tasks and increasingly depend on its powerful capabilities. Here are IT automation mistakes to avoid errors when implementing marketing automation properly for your company. Stay Tuned!For more useful updates!To know more reach us at www.orangemantra.com#automation #technology #engineering #innovation #robotics #iot #tech #industry #manufacturing #smarthome #homeautomation #artificialintelligence #business #robot #mechanicalengineering #industrialautomation #industrial #machinelearning #automationengineering #digitaltransformation #programming #internetofthings

Categories
Digital Marketing for Professionals

A Complete Roadmap to Marketing Operations [Video]

In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO’s strategy.In this episode, David interviews Michael McKinnon, author of The Marketing Operations Handbook and award winning B2B marketer. Michael shares how his book provides a blueprint for successful marketing operations teams.Listen as David and Michael discuss:-How to establish a marketing budget.-The challenges of designing marketing processes and functions.-Why it’s best to keep your marketing scoreboard simple.-The importance of aligning with your IT department.Check out the resources mentioned:The Marketing Operations Handbook: https://amzn.to/39fWuisThe D3 Methodology E-book: https://bit.ly/3O6WQHTManufacturing Demand: https://bit.ly/3EdaXa0David Lewis’ LinkedIn: https://www.linkedin.com/in/demandgendave/Michael McKinnon’s LinkedIn: https://www.linkedin.com/in/mimckinnon/#marketingoperations #martech #marketing #marketingstrategy ——————// Learn More About Us \————————–Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you’ll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode! ——————// Learn More About Our Services \————————– Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm ——————// Check out these other resources \————————– BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3dSEhEZ Manufacturing Demand book: https://bit.ly/37zkhVw

Categories
Sales Funnel Software and Tools

Chapter 8, Marketing Tools for Brand Awareness [Video]

Chapter 8: Marketing Tools for Brand Awareness: Advanced Digital Marketing CourseThanks for watching my video. Please share your feedback in the comments section, and do not forget to like and subscribe to get notified when I post the upcoming chapters. I am planning to post at least one chapter per week.Feel free to visit www.imadchoucair.com for the latest insight on marketing automation and digital transformation topics.About the course:Digital marketing is your best opportunity to transform your business and build a more vigorous career disregard of your role in your organization. Digital marketing is a top priority for most business leaders as digital is among the core elements used in building business models and business strategies.This advanced digital marketing training will help you master both the planning and execution of your digital marketing strategy. The course will provide you with a platform to gain in-depth analytical and practical knowledge you can apply directly to your business. The course covers a proven 4-stage marketing methodology: brand awareness, customer engagement, customer convergence, and customer retention. Part 1, chapters 1 to 6, covers building your marketing strategy and the marketing methodology, whereas part 2, chapters 6 to 12 focuses on the marketing tools to execute your strategy.The complete course agenda:Chapter 1: Background• The Shift• Course Objectives• About the Instructor• Why learn Digital Marketing• Course Content and AgendaChapter 2: Introduction• Significance of digital marketing• State the keywords relevant to the course.• Define marketing in the digital age• Marketing Alignment• How digital marketing became so significant and how it will progress further in the futureChapter 3: The four stages of the customer lifecycle• Why your digital marketing strategy should follow a methodology?• The four stages of the customer lifecycle methodology – Brand awareness, customer engagement, customer convergence, and customer retention.Chapter 4: The three stages of the customer Journey• What is the customer journey? Awareness, Consideration, Decision.• Customer journey vs. marketing methodologyChapter 5: Marketing and Sales Planning and Management• key definitions: buyers’ personas, prospects, contact, lead, opportunity, customer, sales funnel.• Marketing driven businesses vs. sale driven businesses (B2C, vs. B2B)• How to align marketing and sales, and define marketing and sales targets.Chapter 6: Fundamentals of marketing strategic planning• What is a marketing strategy?• Step by step on how to develop your marketing strategy document• Step by step on how to build your marketing activity plan document.Chapter 7: The digital marketing tools• Introduce the relevant digital marketing tools • Map the tools to each stage of the customer lifecycle.• Marketing tools for automating each stage of the customer lifecycle Chapter 8: Marketing Tools for Brand Awareness• Review Tool Set for brand awareness.• Website and SEO • Mobile apps• Content marketing• Digital AdvertisementsChapter 9: Marketing Tools for Customer Engagement• Tool Set for customer engagement• Content marketing• CTA, Forms, and Landing Pages.• Social Media and digital adsChapter 10: Marketing Tools for Customer Convergence• Tool Set for customer convergence• Offers• Lead Scores• Direct salesChapter 11: Marketing Tools for customer Retention• Why is customer retention?• How to Develop your customer retention strategy• Examples of retention/loyalty strategies.Chapter 12: Course Summary and Review • Review of important concepts• How to advance further?Thanks,Imad Choucair

Categories
Digital Marketing for Professionals

Customer Journey Mapping & Marketing Funnel For Digital Marketing Personalization [Easy EXAMPLES] [Video]

Here is an EASY way to create a customer journey map and a marketing funnel for digital marketing with personalization to BOOST customer experience and engagement. I call this a personalized marketing map.This example is also great for hotel marketing strategies. However, you can apply this not only to marketing hotels but to any product or service, no matter the industry.🔔 Subscribe for more tips just like this: https://bit.ly/pirsonal-youtubeAs customers move through their journey, they should be met with personalized content that speaks to their specific needs. By using customer journey mapping, businesses can better understand what their customers are looking for and how they can provide a more customized experience.Along with this, with personalized marketing, organizations can help prospects, leads, and customers to take action. They also anticipate their needs, concerns, and wants.This process involves mapping out the different touchpoints that a customer has with a company, from awareness to purchase and beyond.By understanding the customer’s needs at each stage, businesses can create more relevant and targeted content that will help move them through the journey.Additionally, customer journey mapping can help businesses identify opportunities for upselling and cross-selling. By providing personalized content and experiences, businesses can create a more loyal customer base that is more likely to return in the future. RESOURCES & LINKS: FREE Personalized Marketing Strategy CHECK-LIST: https://pirsonal.com/free-checklist-personalized-video-strategy-fb/STAY TUNED: Personalized video software: https://pirsonal.com/ Subscribe: https://bit.ly/pirsonal-youtube to learn more about Personalized Video Marketing, Marketing Automation, and Customer Engagement to evoke a reaction from saturated audiences. Find me on Facebook: https://www.facebook.com/Pirsonal-266777203789311 Learn more about personalized video production: https://pirsonal.com/blog Connect with Josías De La Espada: https://www.linkedin.com/in/josiasdelaespada/#CustomerExperience #Marketing #Personalization

Categories
Digital Marketing for Professionals

Part 4. Deep Dive in Marketing Automation – The Automationist [Video]

Part 4. Marketing Automation Training Course for beginners. In this part, I discuss with you why companies want to use Marketing Automation. There are various reasons like Scaling up, Manage Daily Operations, Productivity, Competitiveness, etc. To know more get into the video.Just to let you know and as already discussed, Marketing Automation is the next level of Digital Marketing. For all those who are looking to upgrade their existing Digital Marketing knowledge. This course is for you.This course has more than 2000 students and has over 4.5 / 5 rating. However, I thought it’s not reaching too many people, Udemy has various other courses in this area as well which are more tool-specific or use cases specifically. Hence I thought to put this on YouTube. I hope you like it and find it useful in order to upgrade your knowledge.——————————————————————————————————————————————-MY PAID AND FREE BOOKSAll books and frameworks are copyrighted by The Automationist.amzn.to/2V42OT7 ——————————————————————————————————————————————-MORE COURSES ON UDEMYbit.ly/2MJrrjH——————————————————————————————————————————————-MY SERVICESMARKETING AUTOMATION CONSULTANCY & TRAINING:https://www.the-automationist.com——————————————————————————————————————————————-This description does not have any affiliate links. It is only to provide you information about what this course is made of.Thank youChandan K. Sharma – The Automationist

Categories
Digital Marketing for Professionals

Part 6. Marketing Automation Use Cases [Video]

Part 6. of the Marketing Automation Training Course for beginners. In this part, I discuss with you various Marketing Automation use cases. Note that these use cases are not too deep and it’s for beginners.Just to let you know and as already discussed, Marketing Automation is the next level of Digital Marketing. For all those who are looking to upgrade their existing Digital Marketing knowledge. This course is for you.This course has more than 2000 students and has over 4.5 / 5 rating. However, I thought it’s not reaching too many people, Udemy has various other courses in this area as well which are more tool-specific or use cases specifically. Hence I thought to put this on YouTube. I hope you like it and find it useful in order to upgrade your knowledge.——————————————————————————————————————————————-MY PAID AND FREE BOOKSAll books and frameworks are copyrighted by The Automationist.amzn.to/2V42OT7 ——————————————————————————————————————————————-MORE COURSES ON UDEMYbit.ly/2MJrrjH——————————————————————————————————————————————-MY SERVICESMARKETING AUTOMATION CONSULTANCY & TRAINING:https://www.the-automationist.com——————————————————————————————————————————————-This description does not have any affiliate links. It is only to provide you information about what this course is made of.Thank youChandan K. Sharma – The Automationist

Categories
Digital Marketing for Professionals

Chapter 7, The Digital Marketing Tools [Video]

Chapter 7: The Digital Marketing Tools: Advanced Digital Marketing CourseThanks for watching my video. Please share your feedback in the comments section, and do not forget to like and subscribe to get notified when I post the upcoming chapters. I am planning to post at least one chapter per week.Feel free to visit www.imadchoucair.com for the latest insight on marketing automation and digital transformation topics.About the course:Digital marketing is your best opportunity to transform your business and build a more vigorous career disregard of your role in your organization. Digital marketing is a top priority for most business leaders as digital is among the core elements used in building business models and business strategies.This advanced digital marketing training will help you master both the planning and execution of your digital marketing strategy. The course will provide you with a platform to gain in-depth analytical and practical knowledge you can apply directly to your business. The course covers a proven 4-stage marketing methodology: brand awareness, customer engagement, customer convergence, and customer retention. Part 1, chapters 1 to 6, covers building your marketing strategy and the marketing methodology, whereas part 2, chapters 6 to 12 focuses on the marketing tools to execute your strategy.The complete course agenda:Chapter 1: Background• The Shift• Course Objectives• About the Instructor• Why learn Digital Marketing• Course Content and AgendaChapter 2: Introduction• Significance of digital marketing• State the keywords relevant to the course.• Define marketing in the digital age• Marketing Alignment• How digital marketing became so significant and how it will progress further in the futureChapter 3: The four stages of the customer lifecycle• Why your digital marketing strategy should follow a methodology?• The four stages of the customer lifecycle methodology – Brand awareness, customer engagement, customer convergence, and customer retention.Chapter 4: The three stages of the customer Journey• What is the customer journey? Awareness, Consideration, Decision.• Customer journey vs. marketing methodologyChapter 5: Marketing and Sales Planning and Management• key definitions: buyers’ personas, prospects, contact, lead, opportunity, customer, sales funnel.• Marketing driven businesses vs. sale driven businesses (B2C, vs. B2B)• How to align marketing and sales, and define marketing and sales targets.Chapter 6: Fundamentals of marketing strategic planning• What is a marketing strategy?• Step by step on how to develop your marketing strategy document• Step by step on how to build your marketing activity plan document.Chapter 7: The digital marketing tools• Introduce the relevant digital marketing tools • Map the tools to each stage of the customer lifecycle.• Marketing tools for automating each stage of the customer lifecycle Chapter 8: Marketing Tools for Brand Awareness• Review Tool Set for brand awareness.• Website and SEO • Mobile apps• Content marketing• Digital AdvertisementsChapter 9: Marketing Tools for Customer Engagement• Tool Set for customer engagement• Content marketing• CTA, Forms, and Landing Pages.• Social Media and digital adsChapter 10: Marketing Tools for Customer Convergence• Tool Set for customer convergence• Offers• Lead Scores• Direct salesChapter 11: Marketing Tools for customer Retention• Why is customer retention?• How to Develop your customer retention strategy• Examples of retention/loyalty strategies.Chapter 12: Course Summary and Review • Review of important concepts• How to advance further?Thanks,Imad Choucair

Categories
Video Content Marketing

IBM Explains How Pandemic-Driven Digital Transformation Influenced Its New Marketing Platform [Video]

Joe Rivas, VP of brand, product, and content marketing at IBM, shares how the need for rapid digital transformation during the pandemic affected the IBM brand and the development of its new “Let’s Create” campaign.This clip was produced using the AI-powered platform, Snackable. To learn more about Snackable, visit them here: https://www.snackable.ai/

Categories
Digital Marketing for Professionals

How to Grow in Your Marketing Career [Video]

Marketing practitioners come from all different educational backgrounds, skillsets, and experiences. In fact, a 2019 survey uncovered only 25% of marketing practitioners had a marketing undergraduate degree.In this episode, David interviews Kristy McCrady, Senior Director of Marketing Operations at JLL Technologies. Kristy shares how she got started and grew her marketing technology career. Spoiler alert: It took a lot of hard work, grit, and guts.Listen as David and Kristy discuss:-How raising your hand can advance your career.-The importance of a mentor and building your network.-The benefits of being a generalist.-How to determine if it’s time to make a career change.Check out the resources mentioned:David Lewis’ LinkedIn: https://www.linkedin.com/in/demandgendave/Kristy McCrady’s LinkedIn: https://www.linkedin.com/in/kmccrady/#marketingcareer #careercoaching #womeninmarketing #womeninmartech——————// Learn More About Us \————————–Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you’ll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode! ——————// Learn More About Our Services \————————– Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm ——————// Check out these other resources \————————– BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3dSEhEZ Manufacturing Demand book: https://bit.ly/37zkhVw

Categories
Social Media Marketing

Part 1: Social Media Marketing and the Digital Transformation by Neal Schaffer [Video]

In talks with the multi-talented Neal Schaffer, Tejas Mehta, Co-Founder- SocialPilot, explore the changing marketing landscape in recent times and its effects. Hear them get down to the nitty-gritty of how a brand can approach Social Media.To learn more about how to use social media to grow your business, subscribe to the Art of Social Media on.https://apple.co/3IhNYeqhttps://spoti.fi/3KK2FZsSocialPilot plans for youhttps://www.socialpilot.co/plans

Categories
Digital Marketing for Professionals

INNOVATORSGATE BITS CONFERENCE – BAPTISTE TRICOIRE on MarTech & Web 3.0 [Video]

Web3 Strategic Advisor | Futurist & TEDx Speaker | Forbes Writer | Marketing Expert | Blockchain, Crypto, NFT & Metaverse StrategistBaptiste Tricoire is a globally recognized Web3 marketing consultant, a Futurist and TedX speaker and lecturer who brings a deep wealth of knowledge and a unique set of skills most needed in these challenging times. He helps forward-thinking founders and entrepreneurs planning to adopt decentralized systems to succeed with disruptive technologies, build great companies and products and deliver the best web3 technology and services. As a trusted strategic web3 marketing consultant, he helps companies and individuals stay relevant, adapt to virtual worlds of opportunity, elevate their Web3 identity, and as such, chart a course of new growth and sustained performance into this new space.Proud web3 tech evangelist and passionate advocate for self-development and continuous learning, he provides individuals and professionals tailored 1on1 web3 trainings (Blockchain, Cryptocurrencies, NFTs and Metaverse).||||| Follow us on LinkedIn: https://www.linkedin.com/company/innovatorsgate||||| See All Bits Speakers: https://lnkd.in/g4DTzjQq||||| See Brochure: https://rb.gy/gigk72||||| Visit our Website: https://innovatorsgate.com/For media inquiries:[email protected] other inquiries:[email protected] #Innovation #techtransformation #digitaltransformation #business #technology #industry4.0 #artificialintelligence #ITinfrastructure #cloud #edge #5g #blockchain #crypto #currency #nft #tokens #metaverse #augmentedreality #virtualreality #extendedreality #immersivelearning #cybersecurity #nanotechnology #robotics #genomics #datascience #dataengineering #bigdata #machinelearning #deeplearning #explainedAI #drones #innovatorsgate #bitsconference #bits #omaryoussef