Categories
Marketing Platforms and CRM

Sendoso Demo: Sending Gifts Through Sendoso [Part 2 of 5] [Video]

In episode two of our Sendoso Series, Cody Farmer, Solutions Engineer at Sendoso, gives us a demo of this sending management platform.David and Cody discuss how to:-Setup your Sendoso instance.-Manage your budgets within Sendoso.-Brand and personalize your gifts.-Manage your warehouse and gift options.Check out the resources mentioned:David Lewis’ LinkedIn: https://www.linkedin.com/in/demandgendave/Cody Farmer’s LinkedIn: https://www.linkedin.com/in/cody-farmer-a9020538/What is Sendoso? [Part 1 of 5]: https://www.youtube.com/watch?v=ID4_8KBQp0YView all the Sendoso Videos:https://youtube.com/playlist?list=PL2fOePCikL2EQzPrMiOuFj7ChWxHY0vikContact Your BDO Digital Team for More Information: https://www.demandgen.com/contact-demandgen/?ls=Contact%20Us%20-%20Menu#Sendoso #customerexperience #cx ——————// Learn More About Us \————————–Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you’ll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode! ——————// Learn More About Our Services \————————– Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm ——————// Check out these other resources \————————– BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3dSEhEZ Manufacturing Demand book: https://bit.ly/37zkhVw

Categories
Digital Marketing for Professionals

Qualcomm and Gridspertise power digital transformation [Video]

Qualcomm is working with Gridspertise to accelerate the digital transformation of electric utilities. As the electric utility industry moves towards digitalization, decentralization, and decarbonization, powerful connectivity solutions that keep devices connected to the intelligent edge are crucial. In this video, Enrico Salvatori (SVP & President of Qualcomm Europe/MEA), Jeffery Torrance (SVP of Product Management at Qualcomm Technologies), and Robert Denda (CEO of Gridspertise), answer questions regarding the digital transformation of electric utilities. Learn how 5G and AI are driving digital transformation with connectivity and intelligence, and how the connected intelligent edge is a key component of grid digitalization. Robert also shares some of the challenges the utilities industry is facing, including a growth in electricity demand that can strain the existing grid. However, with an increased demand for energy, there is tremendous opportunity to utilize 5G, AI, and IoT technologies to improve energy efficiency and resilience. Qualcomm is proud to partner with industry leaders and provide cutting edge connectivity solutions to power the future of electric utilities. Learn more about how Qualcomm is working with Gridspertise to accelerate the digital transformation of electric utilities in this Q&A with Gridspertise CEO Robert Denda: https://www.qualcomm.com/news/onq/2022/02/qa-robert-denda-ceo-gridspertise-accelerating-digital-transformation-electric Learn more about the QEd Quantum Edge device from Gridspertise, powered by Qualcomm: https://www.qualcomm.com/content/dam/qcomm-martech/dm-assets/documents/Gridspertise-Use-Case-EU.pdf Learn more about the Qualcomm and Gridspertise partnership: https://www.qualcomm.com/news/releases/2022/02/qualcomm-and-gridspertise-collaborate-transform-electric-grid-unleashing Discover more utility solutions from Qualcomm: https://www.qualcomm.com/products/application/smart-cities/utilities#:~:text=Qualcomm%20Technologies%20helps%20utilities%20monitor,reduces%20downtime%2C%20and%20saves%20money

Categories
Digital Marketing for Professionals

How to Build a Modern Marketing Team [Video]

Let’s face it, the key to being successful in any organization is the people. In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams.Listen as David and Danielle discuss:-How to identify gaps within the team-Overcoming the competitive job market-The importance of creating a proactive environment-How to assess your MarTech stackKey Steps for Conducting a MarTech Stack Assessment: https://bit.ly/3y9CgAEDanielle’s LinkedIn: https://www.linkedin.com/in/daniellebalestra/David’s LinkedIn: https://www.linkedin.com/in/demandgendave/LeanData Bookit Demo: https://www.youtube.com/watch?v=DM1CEA7T4n0——————// Learn More About Us \————————–Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you’ll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode! ——————// Learn More About Our Services \————————– Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm ——————// Check out these other resources \————————– BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3dSEhEZ Manufacturing Demand book: https://bit.ly/37zkhVw

Categories
Digital Marketing for Professionals

10 Automation Mistakes to Avoid while Implementing in Business [Video]

Today most organizations use marketing automation to achieve efficiencies in implementing repeated tasks and increasingly depend on its powerful capabilities. Here are IT automation mistakes to avoid errors when implementing marketing automation properly for your company. Stay Tuned!For more useful updates!To know more reach us at www.orangemantra.com#automation #technology #engineering #innovation #robotics #iot #tech #industry #manufacturing #smarthome #homeautomation #artificialintelligence #business #robot #mechanicalengineering #industrialautomation #industrial #machinelearning #automationengineering #digitaltransformation #programming #internetofthings

Categories
Digital Marketing for Professionals

A Complete Roadmap to Marketing Operations [Video]

In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO’s strategy.In this episode, David interviews Michael McKinnon, author of The Marketing Operations Handbook and award winning B2B marketer. Michael shares how his book provides a blueprint for successful marketing operations teams.Listen as David and Michael discuss:-How to establish a marketing budget.-The challenges of designing marketing processes and functions.-Why it’s best to keep your marketing scoreboard simple.-The importance of aligning with your IT department.Check out the resources mentioned:The Marketing Operations Handbook: https://amzn.to/39fWuisThe D3 Methodology E-book: https://bit.ly/3O6WQHTManufacturing Demand: https://bit.ly/3EdaXa0David Lewis’ LinkedIn: https://www.linkedin.com/in/demandgendave/Michael McKinnon’s LinkedIn: https://www.linkedin.com/in/mimckinnon/#marketingoperations #martech #marketing #marketingstrategy ——————// Learn More About Us \————————–Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you’ll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode! ——————// Learn More About Our Services \————————– Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm ——————// Check out these other resources \————————– BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3dSEhEZ Manufacturing Demand book: https://bit.ly/37zkhVw

Categories
Sales Funnel Software and Tools

Chapter 8, Marketing Tools for Brand Awareness [Video]

Chapter 8: Marketing Tools for Brand Awareness: Advanced Digital Marketing CourseThanks for watching my video. Please share your feedback in the comments section, and do not forget to like and subscribe to get notified when I post the upcoming chapters. I am planning to post at least one chapter per week.Feel free to visit www.imadchoucair.com for the latest insight on marketing automation and digital transformation topics.About the course:Digital marketing is your best opportunity to transform your business and build a more vigorous career disregard of your role in your organization. Digital marketing is a top priority for most business leaders as digital is among the core elements used in building business models and business strategies.This advanced digital marketing training will help you master both the planning and execution of your digital marketing strategy. The course will provide you with a platform to gain in-depth analytical and practical knowledge you can apply directly to your business. The course covers a proven 4-stage marketing methodology: brand awareness, customer engagement, customer convergence, and customer retention. Part 1, chapters 1 to 6, covers building your marketing strategy and the marketing methodology, whereas part 2, chapters 6 to 12 focuses on the marketing tools to execute your strategy.The complete course agenda:Chapter 1: Background• The Shift• Course Objectives• About the Instructor• Why learn Digital Marketing• Course Content and AgendaChapter 2: Introduction• Significance of digital marketing• State the keywords relevant to the course.• Define marketing in the digital age• Marketing Alignment• How digital marketing became so significant and how it will progress further in the futureChapter 3: The four stages of the customer lifecycle• Why your digital marketing strategy should follow a methodology?• The four stages of the customer lifecycle methodology – Brand awareness, customer engagement, customer convergence, and customer retention.Chapter 4: The three stages of the customer Journey• What is the customer journey? Awareness, Consideration, Decision.• Customer journey vs. marketing methodologyChapter 5: Marketing and Sales Planning and Management• key definitions: buyers’ personas, prospects, contact, lead, opportunity, customer, sales funnel.• Marketing driven businesses vs. sale driven businesses (B2C, vs. B2B)• How to align marketing and sales, and define marketing and sales targets.Chapter 6: Fundamentals of marketing strategic planning• What is a marketing strategy?• Step by step on how to develop your marketing strategy document• Step by step on how to build your marketing activity plan document.Chapter 7: The digital marketing tools• Introduce the relevant digital marketing tools • Map the tools to each stage of the customer lifecycle.• Marketing tools for automating each stage of the customer lifecycle Chapter 8: Marketing Tools for Brand Awareness• Review Tool Set for brand awareness.• Website and SEO • Mobile apps• Content marketing• Digital AdvertisementsChapter 9: Marketing Tools for Customer Engagement• Tool Set for customer engagement• Content marketing• CTA, Forms, and Landing Pages.• Social Media and digital adsChapter 10: Marketing Tools for Customer Convergence• Tool Set for customer convergence• Offers• Lead Scores• Direct salesChapter 11: Marketing Tools for customer Retention• Why is customer retention?• How to Develop your customer retention strategy• Examples of retention/loyalty strategies.Chapter 12: Course Summary and Review • Review of important concepts• How to advance further?Thanks,Imad Choucair

Categories
Digital Marketing for Professionals

Brand Strategy & Digital Marketing Services [Video]

In this video, you’ll learn how to use the collective sentiment of your most important stakeholders to shape your overall brand strategy approach and the kinds of digital marketing services that will most directly support your goals.In a digitally-transformed world, your brand strategy needs to do a lot of the heavy lifting during considered B2B sales processes.So many buyers crave a self-serve approach, where nearly all of the early and middle stages of the buyer’s journey occur without involvement from a person at your company. In this environment, brand strategy and digital marketing services need to be stand-ins for your sales team.The goal is to attract and engage the right people, in the right places, at the right time, and in the proper context — so your company and your brand can be seen as the go-to experts, while you educate and build trust with your most important future customers.Today, your brand is no longer just your color chart, fonts, and logo. Instead, your brand is what your most important buyer personas say about your company when you’re not in the room.Best practices from Joshua Feinberg, a digital strategist with 15+ years of experience in branding and digital marketing, and that’s Digital Marketing and Digital Advertising Certified by HubSpot Academy.Connect on LinkedIn with Joshua Feinberg from SP Home Runhttps://www.linkedin.com/in/joshuafeinbergconsultingFollow Joshua Feinberg on Twitterhttps://twitter.com/joshua_feinberg Follow SP Home Run on LinkedInhttps://www.linkedin.com/company/sp-home-run-inc-/ Follow the B2B Digitized Podcast on LinkedInhttps://www.linkedin.com/showcase/b2b-digitized-podcast/ Contents0:00 Brand Strategy & Digital Marketing Services0:35 LinkedIn Lead Generation: Are You Trying to Build Your Brand or Destroy It?7:50 Brand Marketing Strategy for B2B Technology Companies10:38 Brand-Building Strategies for B2B Fintech Startups13:23 Subscribe to this channel and ring the bellBe sure to Like this video, Subscribe to this channel, and Ring the Bell to get notified when new content similar to this is released.#BrandStrategy #DigitalMarketing #DigitalMarketingServices #Digital #Brand #Branding #sphomerun

Categories
Marketing Platforms and CRM

Microsoft D365 ERP Success Tips from Hamilton Company | Sikich [Video]

For their Microsoft Dynamics 365 ERP project, Hamilton Company decided to try a new approach. In the past, the IT department led systems implementations with minimal input from the business groups. This time, IT and other teams were going to collaborate in a business-driven initiative. Involving business stakeholders throughout the effort would help ensure that the new ERP system would meet the company’s needs. It also would lead to faster, more widespread user adoption. Watch for more D365 success tips from Hamilton.0:00 Intro0:52 Involve the right people and empower them1:36 The Pareto Principle2:04 Own your data prep and conversion===Services to strengthen your businessTechnology | Accounting, Tax, Audit | Business AdvisoryLearn more about us at www.sikich.com#MicrosoftDynamics365 #ManufacturingIndustry #CloudERP