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Marketing Analytics and Reporting

Setting up Google Analytics 4 on Your LaunchPass Pages [Video]

Read the full guide here: https://help.launchpass.com/en/articles/6310752-setting-up-google-analytics-4-on-your-launchpass-pageStep 1 & 2: Setting up or Logging into GA – 00:00Step 3: Setting up a Data Stream – 00:56Step 4: Integrating GA4 – 04:00Step 5: Testing & Validation – 06:05Want to get a better pulse on what’s working and what’s not for your paid chat community? Google Analytics is a great place to start. This guide will give you a step-by-step walkthrough of how to set up Google Analytics 4 on your LaunchPass pages.Useful Links:LaunchPass Sign Up – https://launchpass.com/LaunchPass Help Center – https://help.launchpass.com/en/

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Marketing Analytics and Reporting

The Basics of Migrating From Universal to Google Analytics 4… [Video]

If you’re wondering how to migrate from Universal Analytics to Google Analytics 4, you’re in luck! During this weeks’ “Workshop Wednesday” the MeasurementMarketing.io team shows you the basic steps to get started on your move from UA to GA4…Ready to join the Measurement Marketing Academy?https://measure.tips/getacademyorGet Your Free “Measurement Marketing Toolbox” Membership:https://measure.tips/getww

Categories
Marketing Analytics and Reporting

Fix Missing GA4 Event Parameters [Video]

In GA4, parameters are additional pieces of data that add context to your event. Some parameters, such as page_title, are sent automatically, whereas custom parameters should be set up manually.The values that you assign to your parameters populate dimensions and metrics in Analytics. One of the examples could be a value assigned to a coupon that is configured as an event parameter.Sounds great, right? But what should be done if one of these event parameters is not showing up though? We have found some cases to demonstrate this problem and have provided a solution to it. So join Sofiia in today’s video where she is going to show us why some event parameters might be missing and how to avoid this issue. OUTLINE:00:00 – Introduction.00:23 – GA4 Event Parameters Overview.01:47 – GA4 Undefined Value.03:46 – GA4 Modified Event.05:45 – GA4 Missing Event Parameters Wrap-Up.06:20 – GA4 Conversion Tracking.🔗 Links:🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=descriptionFREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description🔀 GTM Copy Paste – Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW USFacebook: https://www.facebook.com/measureschoolTwitter: http://www.twitter.com/measureschoolLinkedIn: https://www.linkedin.com/company/measureschool

Categories
Wix

GA4 Wix Migration | How Do I Add GA4 to Wix [Video]

If you are anything like me, you are cursing the skies at Google and GA4! Had the fun party of migrating our GA to GA4 on a Wix Website. I wanted to share my experience in case it could help even one person. We are all in this together as we strive to standardize all this data. If you haven’t already checked out the GA4 Council for Automotive where standards will be set for GA4, this is a must! Big shout out to Brian Pasch and the PCG Team for tackling this challenge! Join the Council or Sign Up Here: https://bit.ly/3GsNFOJConnect with BZ Consultants: https://qrco.de/bcqqFoFollow, subscribe, and never miss a show! #bzconsultants #bzconsultantsgroup #BZ #consultant #factsnotfeelings #brookefurniss #digitalmarketing #ga4 #GAvsGA4 #google #googleanalytics #googleanalytics4 #GA4Migration #Wix #WixGA4 #GA4Wix #howto #AddingGA4 #PCG #BrianPasch #GA4Council #StandarizedGA4

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Marketing Analytics and Reporting

Using a Measurement Framework to Get the Most from Google Analytics 4 [Video]

Are you getting everything you can from GA4? In this week’s “Strategy Session” you’ll see a number of strategies you can use to get the most from GA4.Ready to join the Measurement Marketing Academy?https://measure.tips/getacademyorGet Your Free “Measurement Marketing Toolbox” Membership:https://measure.tips/getww

Categories
Landing Pages and Conversion to Sale

Introducing Facebook Conversion API || server side tracking [Video]

The Conversions API is designed to create a direct connection between your marketing data and the systems which help optimize ad targeting, decrease cost per action and measure results across Meta technologies.How the Conversions API worksThe Conversions API is designed to create a direct and reliable connection between marketing data (such as website events and offline conversions) from your server, website platform or CRM to Meta. This marketing data helps power ad personalization, optimization and measurement on Meta so that your ads are shown to people who are more likely to be interested in them.There are several options you can use to set up the Conversions API. Many integrations don’t require a developer, and if you use a commerce platform such as Shopify you can set up the Conversions API in just a few clicks. Learn how to choose the setup option that’s right for your business.Benefits of the Conversions APIThe Conversions API can help you to:Reduce your cost per action as a result of improved connectivity. Data from the Conversions API is less impacted than the Meta Pixel (Pixel) by browser loading errors, connectivity issues and ad blockers. When you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your cost per action.Optimize ads for actions that happen later in the customer’s journey. Examples of these events include actions that happen after a purchase (such as subscriptions), actions that happen in stores, or even customer scores. This information helps Meta show your ads to customers who are more likely to be profitable and generate value for your business.Improve measurement. The Conversions API can help you better measure ad performance and attribution across your customer’s full journey, from discovery to conversion. This helps you better understand how digital advertising impacts both online and offline results.Reduce your cost per action as a result of increased event matching. Your marketing data is most effective when it can be matched with accounts across Meta technologies. With the Conversions API, you can include additional customer information parameters that help increase matched events and your event match quality. Learn how to view and how to improve your event match quality.Increase data control. When implemented separately from the Pixel, the Conversions API gives you more control over what you share and when you share it.Using the Conversions API with the Meta PixelWhen you use the Conversions API along with our other Meta Business Tools, you can gain additional insights into the people who interact with your business. Best practice is to use the Conversions API in addition to the Meta Pixel to help maximize the effectiveness of your website events. Learn more about best practices for the Conversions API.Website events sent through the Conversions API are linked to your Pixel and behave like events sent through the Pixel in the following ways:They’re used for the same types of ad optimization, including conversion optimization and value optimization.They appear on most of the same surfaces, including Meta Ads Manager and Meta Events Manager.They obey our Off-Facebook Activity tool and the third-party data ads personalization control, as well as other restrictions in Meta’s Business Tools Terms.Like the Pixel, the Conversions API isn’t designed to be a means to bypass data sharing policies such as iOS AppTrackingTransparency or privacy rules in Europe such as the ePrivacy Directive.Contact us: https://srdreamit.comDirect course: https://srdreamit.com/course.php?cid=10Facebook: https://facebook.com/srdreamit

Categories
PPC Advertising

I will setup, optimize and manage effective google ads adwords ppc campaigns [Video]

Hi there,Are you looking for google AdWords PPC Campaigns? If you’re thinking about how to get more customers, encourage more visitors to your website, create leads and sale your products or services. You’re welcome to my service, try it once!I am a Google Ads & Facebook Ads expert with 4.5+ Years of Experience & Setup, optimize and manage effective 250+ Google AdWords campaigns. in Digital Marketing. My expertises are Google PPC, Google Display/Shopping/YouTube/ Facebook Ads and Analytics with Enhanced Ecommerce Tracking and “Customer satisfaction is my top priority”.What I can do for you:1. Google search ads/PPC ads.2. Display ads3. Video adsMy PPC Campaign setup Process: 1. Identify campaign goal2. Device Optimization3. Keyword Research & Optimization4. Negative Keyword Implementation to Exclude Irrelevant Traffic5. Location Targeting.6. Budget & Bid Management7. Enhance Ads with Ad Extensions8. Outstanding Ad Copy(Standard Way)9. Conversion Tracking, Retargeting, Remarketing & Reporting.Why Me?1. Quality Work2. On-Time delivery3. 4.5+ Years of Experience.Please contact me before placing an order. Thank you

Categories
Marketing Analytics and Reporting

Why Google Analytics 4 is here to stay & Universal has got to go!! #shorts [Video]

GA4 is here & you’re probably wondering, “WHY?! What’s so different?”• Privacy: Google had to make a change to abide by the new laws! So GA4 has prepared for cookie-less browsers by using machine learning & A.I. modeling• Event Based: GA4 is event based rather than session based which simply means it is listening for events all the time as opposed to specific sessions happening from specific people (h/t privacy & advanced event data)•Now 🆓 Features: Anomaly Detection & Predictive Analytics! The downside is Google uses a new data structure. So the data from UA & GA4 aren’t compatible & that’s why UA has to go away! Don’t wait until all your data is gone & it’s too late..Learn more about GA4 👉 https://www.youtube.com/watch?v=ddf8hqUvYmE&list=PLr_2W66ThGPSSoRx1g6itjhXSDknpexPP ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Want to show a little support? Buy me a coffee! Or signup for an analytics consultation. ☕️ https://bit.ly/coffBrie▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Let’s connect! Find me on the interwebz..🐦Twitter: http://bit.ly/briecapTW 👩‍💼Linkedin: http://bit.ly/briecap-LIWant to know more about me and my services?🖥️ Visit my website: http://bit.ly/briecapSITE 🤝Let’s work together! Email me at [email protected]

Categories
Marketing Analytics and Reporting

[2022] Planning Your Google Analytics 4 Migration [Video]

Universal Analytics officially stops working on July 1, 2023. That means you’ll need to migrate your implementation to use GA4 as your primary analytics platform. But how? In this workshop, you’ll see how to think through your Google Analytics 4 migration strategy…Ready to join the Measurement Marketing Academy?https://measure.tips/getacademyorGet Your Free “Measurement Marketing Toolbox” Membership:https://measure.tips/getww

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Marketing Analytics and Reporting

Google Analytics 4 (GA4) features with Charles Farina [Video]

Charles is Director of Innovation at AdSwerve, a leading Google Marketing Platform provider. He has more than ten years of experience in Digital Analytics, with deep expertise in helping companies of all sizes leverage Google Analytics 360. Charles currently focuses on the new Google Analytics 4 properties, Ads Data Hub, and navigating the complexities with data around privacy.Today we will cover:- New Google Privacy controls- Cardinality issue with GA4 Reporting- Conversion migration tool- Custom audiences- Custom events- BigQuery integration- Google Signals- General Q&A about Google Analytics 4=== Resources ===1. Privacy announcement: https://support.google.com/analytics/answer/120173622. BigQuery sample dataset for Google Analytics 4 ecommerce web implementation : https://developers.google.com/analytics/bigquery/web-ecommerce-demo-dataset3. GA4 GTM Migration tool: https://github.com/google/ga4-gtm-migration4. More on cardinality: https://twitter.com/CharlesFarina/status/1517394218494283776?s=20&t=1yiLQIl5qnZf4hs-VH_q6Q5. Goals Migration Tool: https://support.google.com/analytics/answer/10762548#zippy=%2Cin-this-article6. Charles’ GA4 course with CXL: https://cxl.com/institute/online-course/google-analytics-4/

Categories
Marketing Analytics and Reporting

How to Setup GA4 On Shopify – 2022 Toutrial – Installing Google Anlaytics 4 on Shopify Store. [Video]

How to set up GA4 on Shopify Store. Ecommerce Tracking Setup.Setting up Google Analytics 4 (GA4) on Shopify.The way you set up Google Analytics 4 on Shopify will depend on the version of Shopify you’re using. If you’re using Shopify Plus, then you can install the tracking code (or Google Tag Manager) on all of the pages of your Shopify store, including the checkout pages. And if you’re using the standard version of Shopify, then you can install Google Analytics on all the pages of your store, excluding the checkout pages.1. ADD THE TRACKING CODE TO YOUR THEMENavigate to ‘Online Store’, then ‘Themes’, and edit the theme.liquid file. You will then need to paste your tracking code between the head tags.2. ADD THE TRACKING CODE TO YOUR ORDER CONFIRMATION PAGENavigate to ‘Settings’, then ‘Checkout’, add a modified tracking code to the ‘Additional Scripts’ section (under ‘Order Status Page’